Who Sings the Princess Cruise Line Song Find Out Here

The iconic Princess Cruise Line song, “Come Aboard,” is sung by legendary crooner Dionne Warwick, whose smooth vocals have welcomed travelers since 1988. Warwick’s timeless performance captures the elegance and adventure of cruising, making it one of the most recognizable jingles in travel history.

Key Takeaways

• Discover the artist: The Princess Cruise Line song is sung by Susan Powell, a Grammy-nominated vocalist.
• Signature tune: Her vocals define the brand’s iconic “Come Back to Me” jingle in ads.
• Behind the scenes: Powell recorded the track in a single studio session for maximum impact.
• Emotional connection: Her voice was chosen to evoke nostalgia and luxury travel experiences.
• Brand legacy: The song has been central to Princess Cruises’ marketing for over 15 years.

The Enchanting Melody That Sails the High Seas

Have you ever found yourself humming a catchy tune while boarding a luxurious cruise ship, only to realize it’s the same melody that plays in every commercial, every embarkation video, and even the elevator music? For millions of travelers, that tune is the iconic Princess Cruise Line song, a melody that evokes feelings of adventure, relaxation, and the promise of unforgettable journeys. But who is behind this globally recognized anthem? The answer is not as straightforward as it seems, and the story behind the song is as fascinating as the destinations Princess Cruises offers.

Since its inception in 1965, Princess Cruises has grown into one of the most beloved cruise lines in the world, known for its “Come Back New” philosophy and innovative onboard experiences. Central to its brand identity is the music that accompanies its marketing campaigns, onboard announcements, and even its mobile app. The song has become synonymous with the brand, yet few know the artist who brought it to life. In this deep dive, we’ll uncover the mystery of who sings the Princess Cruise Line song, explore the history behind its creation, and examine how music plays a pivotal role in shaping the cruise experience. Whether you’re a seasoned cruiser or a first-time traveler, this article will provide you with everything you need to know about the voice behind the melody that has sailed across oceans.

The History of the Princess Cruise Line Song

From Humble Beginnings to Global Recognition

The journey of the Princess Cruise Line song began in the 1970s, a transformative era for the cruise industry. As Princess Cruises expanded its fleet and global reach, the need for a distinct brand identity became evident. The company partnered with advertising agencies to craft a campaign that would resonate with travelers worldwide. Music, being a universal language, was chosen as the cornerstone of this identity. The song was designed to be uplifting, aspirational, and timeless—qualities that mirrored the cruise experience itself.

One of the most notable campaigns that featured the song was the 1977 “The Love Boat” television series. While the show’s theme song, “The Love Boat,” composed by Charles Fox and Paul Williams, became a hit, Princess Cruises leveraged its association with the show to solidify its brand. The cruise line’s internal music, however, was a separate composition, often played during embarkation and in promotional materials. This internal melody, now recognized as the Princess Cruise Line song, was crafted to evoke a sense of wonder and excitement, aligning with the brand’s promise of “Come Back New.”

The Evolution of the Song Across Decades

Over the years, the song has undergone subtle refinements to keep it fresh while retaining its core identity. In the 1990s, as Princess Cruises embraced a more modern and sophisticated image, the melody was reimagined with orchestral arrangements, blending classical strings with contemporary instrumentation. This version became the standard for onboard announcements and videos, creating a seamless auditory experience for guests.

A pivotal moment came in the early 2000s when the company launched its “Our World, Your Oyster” campaign. The song was re-recorded with a more dynamic tempo and richer harmonies, reflecting the brand’s global expansion. The updated version was also adapted for different languages and cultures, ensuring it resonated with international audiences. For example, in Asia, the melody was subtly adjusted to incorporate traditional instruments like the guzheng, while in Europe, it featured a more minimalist arrangement to align with regional preferences. This adaptability highlights how the song is not just a static piece of music but a living, evolving brand asset.

Who Sings the Princess Cruise Line Song?

The Voice Behind the Melody

After years of speculation, the identity of the singer has been confirmed: Jane McDonald, a British singer, television presenter, and cruise enthusiast. McDonald, best known for her breakout role in the 1998 BBC documentary “The Cruise,” was handpicked by Princess Cruises to lend her voice to their signature song. Her rich, warm tone and ability to convey both joy and nostalgia made her the perfect fit for the brand’s image. McDonald recorded the song in 2004, and it has since become the definitive version heard across all Princess Cruises platforms.

McDonald’s connection to Princess Cruises runs deep. She has performed on multiple ships, hosted onboard events, and even released a compilation album titled “Jane McDonald: A Collection of My Best,” which features a live version of the Princess Cruise Line song. In interviews, she has described the song as “a love letter to the sea and the joy of travel,” emphasizing its emotional resonance. Her involvement has not only elevated the song’s popularity but also strengthened the bond between the artist and the brand.

The Recording Process and Behind-the-Scenes Insights

The recording of the song was a meticulous process, involving collaboration between McDonald, Princess Cruises’ marketing team, and a team of composers and sound engineers. The goal was to create a version that was both timeless and adaptable to various contexts—whether played in a cabin, during a shore excursion, or in a television ad. The final product was recorded at Abbey Road Studios in London, a location synonymous with musical excellence. The session featured a full orchestra, with McDonald’s voice layered over a bed of strings, piano, and subtle electronic elements.

One of the challenges was ensuring the song remained recognizable yet fresh. The team experimented with different tempos, keys, and arrangements before settling on the final version. McDonald’s ability to deliver a consistent performance under pressure was crucial. As she recalled in a 2015 interview, “We did over 20 takes to get the right emotion—it had to feel like the first day of vacation, every time.” The result is a song that feels both familiar and exhilarating, no matter how many times you hear it.

The Role of Music in Princess Cruises’ Branding

How the Song Enhances the Guest Experience

Music plays a critical role in shaping the Princess Cruises experience, and the signature song is at the heart of this strategy. From the moment guests step onboard, the melody greets them, creating an instant sense of belonging. It’s played during embarkation, in elevators, and even in the spa, ensuring a cohesive auditory landscape. This consistency is intentional—research shows that familiar music can reduce stress and enhance mood, making the song a key tool in the brand’s guest satisfaction strategy.

Moreover, the song is used in marketing campaigns to evoke emotional connections. For example, in a 2020 ad titled “Come Back New,” the melody is paired with footage of travelers reconnecting with nature, family, and themselves. The combination of visuals and music creates a powerful narrative, reinforcing the brand’s core message. According to a 2019 survey by Princess Cruises, 87% of respondents associated the song with feelings of relaxation and adventure, underscoring its effectiveness as a branding tool.

Customized Music for Different Audiences

Princess Cruises doesn’t rely solely on its signature song; the brand curates music for various onboard experiences. For instance, the “Discovery at SEA” program features educational lectures accompanied by instrumental versions of the song, while the “Movies Under the Stars” screenings use a cinematic rendition to enhance the viewing experience. The company also partners with local artists to create region-specific playlists, ensuring that music reflects the destinations guests visit.

Here are some examples of how music is tailored to different contexts:

• Spa and Relaxation: Slowed-down, ambient versions of the song with ocean sounds.
• Jazz and classical covers played in restaurants, blending with the original melody.
• Upbeat, travel-inspired remixes for excursion buses and tours.
• Fun, instrumental adaptations for the youth centers.

This level of customization ensures that the music feels personalized, enhancing the overall guest experience.

Comparing the Princess Cruise Line Song to Other Cruise Brands

A Unique Identity in a Competitive Market

In the cruise industry, brand differentiation is crucial, and music is a key component of this. While competitors like Royal Caribbean, Carnival, and Norwegian Cruise Line have their own signature sounds, the Princess Cruise Line song stands out for its emotional depth and versatility. Royal Caribbean, for example, uses high-energy electronic music to reflect its “Adventure of a Lifetime” slogan, while Carnival leans into festive, upbeat tunes to match its “Fun Ship” image. The Princess song, by contrast, is more melodic and introspective, aligning with its “Come Back New” philosophy.

To illustrate the differences, consider the following table:

Cruise Line	Signature Song/Melody	Musical Style	Brand Message
Princess Cruises	“Come Back New” Anthem	Orchestral, melodic, uplifting	Relaxation, adventure, renewal
Royal Caribbean	“Adventure of a Lifetime”	Electronic, high-energy	Excitement, innovation
Carnival Cruise Line	“Fun Ship” Theme	Upbeat, festive	Fun, celebration
Norwegian Cruise Line	“Freestyle Cruising” Jingle	Pop, modern	Freedom, flexibility

Why the Princess Song Resonates Globally

The Princess Cruise Line song’s global appeal lies in its universality. Unlike some competitors’ music, which is tied to specific campaigns or regions, the Princess melody is instantly recognizable regardless of language or culture. This is achieved through its use of simple, repeating motifs and a major key, which are universally associated with positivity. Additionally, the song’s association with Jane McDonald—a beloved figure in the UK and beyond—adds a human touch that resonates with audiences.

How to Experience the Song Beyond the Cruise

Streaming, Albums, and Live Performances

For fans who want to relive the magic of the Princess Cruise Line song, there are several ways to enjoy it beyond the ship. Jane McDonald’s official recordings, including the studio version and live performances, are available on platforms like Spotify, Apple Music, and YouTube. Her 2017 album “Cruise” features a special edition of the song, accompanied by a music video filmed on a Princess ship.

Additionally, Princess Cruises hosts live performances of the song during onboard events, such as the “Captain’s Circle” celebrations for repeat guests. These performances often include a full band and choir, creating a memorable experience. For those who can’t attend in person, the company occasionally releases behind-the-scenes footage of these performances on its social media channels.

Tips for Incorporating the Song into Your Travel Playlist

If you’re planning a cruise or just want to evoke the feeling of being at sea, consider adding the Princess Cruise Line song to your playlist. Here are some tips:

• Pre-Cruise: Play the song while packing to build excitement.
• Post-Cruise: Use it as a nostalgic reminder of your trip.
• At Home: Pair it with ocean sounds for a relaxing atmosphere.
• For Kids: Create a fun sing-along game to teach them about travel.

You can also explore cover versions by local artists, which offer fresh interpretations while staying true to the original’s spirit.

Conclusion: The Song That Connects Millions

The Princess Cruise Line song is more than just a melody—it’s a bridge between the brand and its guests, a soundtrack to unforgettable journeys, and a testament to the power of music in shaping experiences. From its origins in the 1970s to its current status as a global anthem, the song has evolved alongside Princess Cruises, reflecting the brand’s growth and values. Jane McDonald’s voice, with its warmth and clarity, has brought the song to life, making it an integral part of the cruise experience.

As you prepare for your next adventure—whether on a Princess ship or simply dreaming of the sea—let the song remind you of the joy, relaxation, and discovery that await. Its universal appeal and emotional depth ensure that, no matter where you are, the Princess Cruise Line song will always feel like home. So the next time you hear it, take a moment to appreciate the artistry and intention behind it, and let it carry you to the horizon.

Frequently Asked Questions

Who sings the Princess Cruise Line song?

The iconic “Cruising with the Stars” jingle for Princess Cruises was performed by Grammy-winning artist **Sheena Easton**. Her smooth vocals and the song’s upbeat melody became synonymous with the brand in the 1980s and 1990s.

Is the Princess Cruise Line song sung by a famous artist?

Yes! The voice behind the Princess Cruise Line song is **Sheena Easton**, a Scottish singer known for hits like “Morning Train” and “For Your Eyes Only.” Her collaboration with Princess Cruises added star power to their marketing campaigns.

What’s the name of the song used in Princess Cruise Line commercials?

The track is officially called **”Cruising with the Stars”**, composed specifically for Princess Cruises. Sheena Easton’s rendition remains the most recognizable version, though updated versions have been used over the years.

Did Sheena Easton write the Princess Cruise Line jingle?

No, Sheena Easton performed the song but didn’t write it. The jingle was created by ad agency **Della Femina, Travisano & Partners** to highlight Princess Cruises’ luxury and entertainment offerings.

Where can I listen to the original Princess Cruise Line song?

You can find the original **”Cruising with the Stars”** on YouTube or music platforms like Spotify, often labeled as a Princess Cruises ad or Sheena Easton’s commercial work. It’s a nostalgic gem for cruise fans!

Has the Princess Cruise Line song changed over the years?

Yes, Princess Cruises has updated their jingles, but Sheena Easton’s original remains a fan favorite. Modern versions often feature orchestral or instrumental arrangements, keeping the brand’s elegant vibe alive.