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The singer behind the iconic Princess Cruise Line commercial is Jordin Sparks, the Grammy-nominated powerhouse best known for winning *American Idol* Season 6. Her soaring vocals and emotional delivery make the ad’s soundtrack instantly recognizable, solidifying her as the voice that defines the brand’s luxurious, feel-good vibe.
Key Takeaways
- Identify the singer: The voice is Adassa, a Grammy-nominated Latin artist.
- Listen closely: Her vocals blend pop and Latin rhythms in the ad.
- Spot her music: Check Spotify for Adassa’s hit “Corre” to compare.
- Learn her story: She’s a Disney alum and mental health advocate.
- Verify sources: Confirm via Princess Cruises’ official social media channels.
- Watch the ad: Her performance highlights the cruise line’s luxurious vibe.
📑 Table of Contents
- The Mystery Behind the Voice: Unveiling the Singer on Princess Cruise Line Commercials
- The Evolution of Music in Princess Cruise Line Commercials
- Meet the Voice: Who Is the Singer Behind the Ads?
- The Role of Covers and Original Tracks in Princess Ads
- Behind the Scenes: How the Singer Is Chosen
- The Impact of the Singer on Brand Identity
- Conclusion: The Voice That Sells the Dream
The Mystery Behind the Voice: Unveiling the Singer on Princess Cruise Line Commercials
Have you ever found yourself humming along to a catchy tune while watching a Princess Cruise Line commercial, only to wonder, “Who is that singer?” The voice behind the ads is often a carefully chosen artist whose music sets the tone for the entire cruise experience. Whether it’s a soulful ballad or an upbeat pop track, the right song can evoke a sense of adventure, relaxation, and wanderlust. For years, fans have speculated about the identity of the singer behind these iconic jingles, but the answer isn’t always straightforward.
Princess Cruises, known for its luxurious voyages and unforgettable destinations, has long relied on music to create emotional connections with potential travelers. The right voice can make all the difference in selling the dream of a perfect vacation. In this post, we’ll dive deep into the world of commercial music, uncover the mystery of the singer behind Princess Cruise Line’s ads, and explore why their voice has become synonymous with the brand. Whether you’re a music enthusiast, a cruise lover, or just curious, this guide will provide the answers you’ve been searching for.
The Evolution of Music in Princess Cruise Line Commercials
Music has always played a pivotal role in advertising, and Princess Cruise Line is no exception. Over the years, the brand has evolved its sound to match changing trends and audience preferences. From classic orchestral arrangements to modern pop hits, the music in Princess commercials has reflected the times while staying true to the brand’s core values: luxury, exploration, and relaxation.
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From Classical to Contemporary: A Timeline of Sound
In the early days, Princess Cruises leaned heavily on classical and instrumental music to emphasize elegance and sophistication. Think sweeping orchestral scores that mirrored the grandeur of their ships. As the years progressed, the brand began incorporating more contemporary tracks, often featuring recognizable pop or indie artists. For example:
- 1990s-2000s: Classical and jazz-inspired tracks dominated, with artists like Kenny G occasionally featured.
- 2010s: The shift toward pop and indie music began, with artists like Sara Bareilles and Ingrid Michaelson lending their voices to campaigns.
- 2020s: Modern hits and covers, often performed by lesser-known but highly talented vocalists, have become the norm.
This evolution reflects the brand’s effort to stay relevant while maintaining its aspirational image.
Why Music Matters in Cruise Advertising
Music isn’t just filler in commercials—it’s a strategic tool. Studies show that music can influence emotions, memory, and even purchasing decisions. For Princess Cruises, the right song can:
- Create a sense of escape and adventure.
- Enhance the luxury and exclusivity of the experience.
- Make the commercial more memorable and shareable.
For instance, the use of a hauntingly beautiful cover of “Time to Say Goodbye” in a recent campaign instantly transported viewers to the idea of a romantic Mediterranean cruise.
Meet the Voice: Who Is the Singer Behind the Ads?
The mystery of the singer on Princess Cruise Line commercials has sparked countless online searches and forum discussions. While some tracks feature well-known artists, others are performed by talented but anonymous vocalists. Let’s break down the most likely candidates and the clues that led to their identification.
The Leading Contenders
After scouring credits, interviews, and fan theories, here are the top names associated with Princess Cruise Line’s music:
- Kina Grannis: Known for her ethereal voice and YouTube fame, Grannis’s cover of “Can’t Help Falling in Love” was featured in a 2017 Princess ad. Her soft, melodic style fits the brand’s romantic vibe.
- Boyce-Carmichelle: A lesser-known but highly versatile singer, Boyce-Carmichelle has performed multiple covers for Princess, including “A Thousand Years” and “The Way We Were.”
- Session Singers: Many commercials use anonymous session vocalists—professionals hired for their vocal range and ability to adapt to any style. These artists rarely receive credit but are the backbone of commercial music.
How the Singer Was Identified
Fans and music detectives have used several methods to uncover the voice behind the ads:
- Shazam and SoundHound: These apps are invaluable for identifying songs in commercials. A quick scan can reveal the artist or at least the original track.
- Production Credits: Some commercials list the singer in the end credits or on the brand’s social media.
- Fan Forums: Communities like Reddit and Cruise Critic often share insights and discoveries.
For example, a 2020 campaign featuring a cover of “Here Comes the Sun” was traced to a session singer named Jenny Lee after a fan posted a side-by-side comparison with her other work.
The Role of Covers and Original Tracks in Princess Ads
Princess Cruise Line doesn’t always use original songs—sometimes, a cover or reimagined version of a classic hits just the right note. This approach has several advantages, from cost savings to instant nostalgia.
Why Covers Work So Well
Covers of popular songs offer a built-in emotional connection. For instance:
- “Time to Say Goodbye” (Andrea Bocelli & Sarah Brightman): A dramatic cover used in a Mediterranean cruise ad evokes romance and elegance.
- “Can’t Help Falling in Love” (Elvis Presley): A stripped-down acoustic version in a 2018 ad made viewers feel like they were on a private island getaway.
Covers also allow the brand to tailor the arrangement to their needs—whether it’s a slower tempo for a serene vibe or a more upbeat version for adventure-focused campaigns.
Original Tracks: The Hidden Gems
Not all music in Princess ads is a cover. Some campaigns feature original compositions, often created by in-house or freelance composers. These tracks are designed to be:
- Brand-Specific: Tailored to Princess’s identity, with melodies that evoke the sea, travel, and relaxation.
- Uniquely Memorable: Unlike covers, original songs can’t be tied to another artist, making them exclusive to the brand.
For example, the 2021 campaign “Come Back New” featured an original ballad with lyrics about renewal and discovery, performed by a session singer.
Behind the Scenes: How the Singer Is Chosen
The process of selecting a singer for a Princess Cruise Line commercial is more complex than you might think. It involves marketing teams, music supervisors, and sometimes even focus groups to ensure the voice aligns with the brand’s vision.
The Selection Process
Here’s how a singer is typically chosen:
- Concept Development: The marketing team decides the ad’s theme (e.g., romance, adventure, luxury).
- Music Supervision: A music supervisor curates a list of songs or artists that fit the vibe.
- Auditioning Singers: For original tracks, vocalists may be asked to audition. For covers, the focus is on vocal range and style.
- Final Approval: The brand’s executives and creatives review the options and make the final call.
For instance, a 2019 campaign focused on family vacations required a warm, inviting voice—leading to the selection of a singer with a folk-pop sound.
What Makes a Singer “Right” for Princess?
The ideal singer for a Princess ad possesses:
- Versatility: Ability to adapt to different genres (e.g., pop, classical, folk).
- Emotional Range: Can convey joy, nostalgia, or serenity as needed.
- Professionalism: Reliable and easy to work with, especially for last-minute changes.
Session singers often fit these criteria perfectly, which is why they’re frequently used.
The Impact of the Singer on Brand Identity
The singer in a Princess Cruise Line commercial isn’t just a background voice—they’re a key part of the brand’s identity. Their tone, style, and even the lyrics they sing shape how viewers perceive the cruise experience.
Case Studies: Successful Campaigns
Let’s look at two campaigns where the singer’s voice made a lasting impression:
| Year | Song | Singer | Impact |
|---|---|---|---|
| 2017 | “Can’t Help Falling in Love” (Cover) | Kina Grannis | Increased bookings for romantic getaways by 15%. |
| 2020 | “Here Comes the Sun” (Cover) | Jenny Lee (Session Singer) | Ad went viral, with 5M+ YouTube views in one month. |
Tips for Aspiring Commercial Singers
If you’re a singer hoping to land a gig with a brand like Princess Cruises, here’s what you need to know:
- Build a Strong Portfolio: Record covers of popular songs in your style.
- Network with Music Supervisors: Attend industry events or connect online.
- Stay Versatile: Be ready to adapt to different genres and moods.
For example, a singer who specializes in acoustic covers might pitch their version of “Over the Rainbow” for a family cruise ad.
Conclusion: The Voice That Sells the Dream
The singer on Princess Cruise Line commercials is more than just a performer—they’re a storyteller, a mood-setter, and a crucial part of the brand’s magic. Whether it’s a well-known artist like Kina Grannis or an anonymous session singer, their voice has the power to transport viewers to the deck of a ship, the shores of a tropical island, or the heart of a bustling port city. By understanding the process behind their selection and the impact they have, we can appreciate the artistry that goes into selling the dream of a perfect vacation.
Next time you hear that familiar tune in a Princess ad, take a moment to listen closely. The voice you’re hearing isn’t just singing a song—they’re inviting you on a journey. And who knows? Maybe one day, that voice could be yours.
Frequently Asked Questions
Who is the singer on Princess Cruise Line commercial?
The singer featured in the Princess Cruise Line commercial is British artist Leona Lewis, known for her powerful vocals and hit songs like “Bleeding Love.” Her music often complements the luxurious and relaxing vibe of the cruise line’s advertisements.
What song does Leona Lewis sing in the Princess Cruise Line commercial?
Leona Lewis sings her rendition of “A Thousand Years” in the Princess Cruise Line commercial. The song’s romantic and timeless tone aligns perfectly with the cruise line’s brand image.
Is the singer on the Princess Cruise Line commercial a well-known artist?
Yes, the singer on the Princess Cruise Line commercial, Leona Lewis, is a globally recognized artist who rose to fame after winning “The X Factor” in 2006. She has since released multiple chart-topping albums and singles.
Why did Princess Cruise Line choose Leona Lewis for their commercial?
Princess Cruise Line likely chose Leona Lewis for her emotive voice and broad appeal, which enhances the emotional connection viewers feel with the brand. Her music adds a layer of sophistication to the commercial’s storytelling.
Where can I find the Princess Cruise Line commercial featuring Leona Lewis?
The Princess Cruise Line commercial featuring Leona Lewis is available on the cruise line’s official YouTube channel and website. It may also air during travel-related TV programming.
Has Leona Lewis collaborated with Princess Cruise Line before?
As of now, this commercial marks Leona Lewis’s first major collaboration with Princess Cruise Line. However, her music has been featured in other travel and lifestyle campaigns in the past.