When Do Cruise Lines Have Sales Find the Best Deals Now

Cruise lines typically have sales during off-peak seasons, holidays, and wave season (January–March), offering the best deals for savvy travelers. To maximize savings, book early for new itineraries or last-minute for unsold cabins, and watch for promotions around Black Friday and summer lulls. Timing your purchase strategically can slash costs by up to 70%.

Key Takeaways

• Book early: Cruise lines often offer discounts 6–12 months before sailing.
• Wave season: January–March is prime time for best deals and promotions.
• Last-minute deals: Save big by booking 1–3 months before departure.
• Holiday sailings: Look for sales during off-peak holidays like Thanksgiving.
• Loyalty perks: Repeat cruisers get exclusive discounts and early sale access.
• Shoulder seasons: Target April–May or September–October for lower prices.

When Do Cruise Lines Have Sales? Find the Best Deals Now

Planning a vacation on the open sea can be one of the most exciting travel experiences, offering a blend of relaxation, adventure, and luxury. However, one of the most common questions travelers ask is: when do cruise lines have sales? The answer isn’t as straightforward as waiting for Black Friday or Cyber Monday—cruise pricing follows a unique rhythm driven by seasonality, demand, and strategic marketing. Whether you’re dreaming of a Caribbean escape, an Alaskan expedition, or a European river cruise, timing your purchase right can save you hundreds—or even thousands—of dollars.

Understanding the patterns behind cruise line promotions is essential for budget-conscious travelers. Cruise sales are not random; they follow predictable cycles influenced by booking windows, itinerary popularity, and industry trends. From early-bird discounts to last-minute fire sales, there are multiple opportunities throughout the year to secure a great deal. In this comprehensive guide, we’ll explore the key periods when cruise lines typically offer sales, the strategies they use to attract bookings, and how you can position yourself to take advantage of the best cruise deals. Whether you’re a first-time cruiser or a seasoned sailor, this guide will help you navigate the waters of cruise pricing and find unbeatable bargains.

1. The Best Times of Year for Cruise Sales

Knowing the seasonal patterns of cruise sales is the foundation of finding the best deals. Cruise lines strategically time their promotions to fill ships, manage capacity, and respond to market demand. While deals can pop up year-round, certain months and periods stand out as prime opportunities for savings.

Wave Season: January to March – The Prime Sales Period

The most well-known and reliable time for cruise sales is Wave Season, which runs from January through March. This is the cruise industry’s equivalent of the post-holiday shopping rush. After the festive season, cruise lines launch aggressive marketing campaigns to boost bookings for the upcoming year. According to the Cruise Lines International Association (CLIA), over 50% of annual cruise bookings are made during this period.

• Why it works: Travelers are planning their vacations for the year, and cruise lines offer deep discounts to lock in early commitments.
• Common promotions: Up to 30% off base fares, free upgrades, onboard credit ($50–$300), complimentary gratuities, and free specialty dining packages.
• Example: Royal Caribbean’s “Blowout Sale” in February 2023 offered $200 onboard credit, free balcony upgrades, and reduced deposits for select Caribbean and Alaska sailings.

During Wave Season, you’ll also see bundled deals with airfare, hotel stays, and excursions—ideal for first-time cruisers looking for a seamless experience.

Post-Wave Season: April to June – Filling Gaps and Last-Minute Offers

After the initial rush, cruise lines analyze their booking data and identify underperforming itineraries. From April to June, you’ll often see targeted sales for specific sailings that haven’t sold out. These are not as widespread as Wave Season promotions, but they can offer incredible value.

• Look for: “Flash sales” lasting 24–72 hours, “Buy One, Get One 50% Off” deals, and reduced deposits (as low as $99 per person).
• Tip: Set up price alerts with cruise comparison sites like CruiseSheet or Cruise Critic to catch these short-term offers.
• Example: In May 2023, Carnival Cruise Line ran a 72-hour flash sale with $500 off per stateroom on select 7-night Bahamas cruises.

Fall and Early Winter: September to November – Shoulder Season Savings

As summer ends and families return to school, demand for cruises drops—especially for family-friendly destinations like the Caribbean. This creates a shoulder season opportunity from September to November. Cruise lines often slash prices to fill ships before the holiday rush.

• Best for: Solo travelers, retirees, or couples without children—groups less tied to school schedules.
• Promotions: 2-for-1 pricing, free beverage packages, and discounted airfare add-ons.
• Example: Norwegian Cruise Line’s “Free at Sea” promotion in October 2023 included a free open bar, specialty dining, shore excursion credits, and Wi-Fi on 7-night sailings.

Additionally, Halloween and Thanksgiving sailings often come with themed events and discounts, making them fun and affordable options.

2. Last-Minute Sales and Close-In Bookings

While planning ahead has its perks, last-minute cruise deals can be some of the most lucrative—if you’re flexible with dates, destinations, and cabin categories. Cruise lines hate sailing with empty cabins, so they often offer steep discounts to fill remaining inventory.

How Last-Minute Sales Work

When a sailing is less than 90 days away, cruise lines shift into “fill the ship” mode. They may:

• Reduce prices by 20–50% off the original fare.
• Offer “guaranteed” cabins (you pick a category, but the exact cabin is assigned later).
• Include free upgrades to higher stateroom categories.
• Bundle airfare at discounted rates.

Example: In December 2022, Princess Cruises offered a 10-day Panama Canal cruise for $799 per person (down from $1,400) just 45 days before departure.

Best Platforms for Last-Minute Deals

Several websites specialize in close-in bookings and flash sales:

• CruiseSheet: Tracks real-time price drops and sends alerts.
• VacationsToGo: Offers a “90-Day Ticker” showing last-minute deals from major cruise lines.
• Cruise.com: Features “Hot Deals” updated daily.
• TravelZoo: Curates exclusive flash sales with limited-time offers.

Pro Tip: Book through a travel agent who has access to consortium deals—special group rates not available to the public. Agents often get better pricing and perks, even on last-minute bookings.

Risks and Rewards of Last-Minute Booking

While last-minute deals are tempting, there are trade-offs:

• Pros: Lower prices, potential upgrades, spontaneous travel.
• Cons: Limited cabin choices (interior or obstructed views), fewer dining options, less time to plan excursions or secure visas.

Best for: Flexible travelers who don’t mind surprises and can pack quickly. Avoid if you need specific accommodations (e.g., wheelchair access, medical needs).

3. Early-Bird Discounts and Advance Booking Bonuses

On the flip side, booking 12–18 months in advance can also yield significant savings—especially for popular itineraries and peak seasons. Cruise lines reward early commitment with perks that last-minute buyers miss.

Why Early Booking Pays Off

When you book far ahead, cruise lines offer:

• Lower deposits: As little as $50–$100 per person (vs. $250+ later).
• Best cabin selection: Access to prime locations (midship, balcony, suites).
• Early-bird promotions: Free onboard credit, drink packages, or Wi-Fi.
• Price protection: Some lines (e.g., Holland America) offer fare adjustments if prices drop before final payment.

Example: In 2023, Celebrity Cruises offered a “Future Cruise Credit” of $100–$200 per person for bookings made 12+ months in advance.

Best Itineraries for Early Booking

Some sailings sell out quickly due to high demand:

• Alaska: Limited summer season (May–September); book by January for best rates.
• European River Cruises: Smaller ships fill fast; book 14+ months ahead.
• Transatlantic Crossings: Popular in spring and fall; book 10–12 months in advance.
• Holiday Cruises (Christmas, New Year): Book 12–18 months ahead for family-friendly sailings.

How to Maximize Early-Booking Deals

• Book during Wave Season: Combine early booking with Wave Season promotions.
• Use a travel agent: They can lock in rates and monitor for better deals.
• Set price alerts: If prices drop, rebook at the lower rate (if allowed).
• Check for price guarantees: Some lines (e.g., Royal Caribbean) offer refunds if you find a lower fare elsewhere.

4. Loyalty Programs and Repeat Cruiser Perks

If you’ve sailed with a cruise line before, you’re sitting on a goldmine of potential savings. Loyalty programs are a key strategy cruise lines use to retain customers, and they offer exclusive sales and perks to repeat guests.

How Cruise Loyalty Programs Work

Most major cruise lines have tiered loyalty programs (e.g., Royal Caribbean’s Crown & Anchor, Carnival’s VIFP Club). Benefits increase with each cruise:

• Level 1 (New Members): Welcome gifts, priority check-in.
• Level 2–3: Discounts on future cruises, free upgrades, onboard credits.
• Level 4+: Complimentary cruises, free Wi-Fi, private lounges, concierge service.

Example: A Diamond-level member in Norwegian’s Latitudes program receives $100–$300 in onboard credit per cruise and 10% off all future bookings.

Exclusive Sales for Repeat Cruisers

Loyalty members often get early access to sales, such as:

• Pre-sale events: Book 24–48 hours before the public.
• Member-only pricing: Additional 5–10% off advertised rates.
• Double points promotions: Accelerate tier progression.

Pro Tip: Always book through the cruise line’s website or app when logged into your loyalty account—third-party sites may not apply member discounts.

Combining Loyalty with Other Deals

You can often stack loyalty perks with other promotions:

• Use onboard credit + Wave Season discounts.
• Combine free Wi-Fi (from loyalty) with a “Free at Sea” package.
• Book a future cruise during a member-exclusive sale.

Example: A repeat guest booking a 7-night cruise during Wave Season might get: $200 onboard credit (loyalty) + $100 discount (Wave Season) + free specialty dining (promotion) = $400+ in value.

5. Special Events and Themed Cruise Promotions

Cruise lines frequently tie sales to events, holidays, and themed sailings, creating unique opportunities for savings and experiences.

Holiday and Seasonal Sales

Major holidays often come with special promotions:

• Black Friday/Cyber Monday: 20–30% off, free airfare, or “buy one, get one free” deals.
• Memorial Day/Labor Day: Summer kick-off sales with reduced deposits.
• Valentine’s Day: Couples packages with free champagne and spa credits.
• Christmas/New Year: Family discounts and holiday-themed entertainment.

Example: In 2022, Disney Cruise Line offered a “Buy One, Get One 50% Off” deal on select sailings during Cyber Monday, with free onboard credits for early bookings.

Themed and Niche Cruises

Themed cruises (e.g., music, wellness, food & wine) often have limited availability and targeted promotions:

• Music cruises (e.g., Rock the Boat, Country Cruise): Early-bird discounts for fan clubs.
• Wellness cruises: Free fitness classes or spa treatments with booking.
• Food & wine cruises: Complimentary tastings and chef’s table access.

Tip: Join niche cruise communities (e.g., Facebook groups, fan sites) for exclusive promo codes and early access.

Military, Senior, and Group Discounts

Special rates for specific demographics:

• Military: Up to 50% off (e.g., Carnival’s “Military Appreciation” program).
• Seniors (55+): Reduced rates on select sailings (e.g., Holland America’s “Senior Savings”).
• Groups (8+ cabins): Free cabins, onboard credits, and private events.

Example: A group of 10 booking a Caribbean cruise with Princess Cruises might receive one free cabin and $500 in onboard credit for the group.

6. Data-Driven Insights: When to Book and What to Expect

To help you plan strategically, here’s a data-backed look at booking windows, price trends, and average savings across major cruise lines.

Average Booking Windows and Price Drops

Cruise Line	Best Booking Window	Average Price Drop (vs. Peak)	Common Promotion Type
Royal Caribbean	12–18 months (Alaska/Europe) / 60 days (Caribbean)	25–40%	Onboard credit, free upgrades
Carnival	6–9 months (peak) / 30–60 days (last-minute)	30–50%	BOGO 50% Off, reduced deposits
Norwegian	12 months (holiday) / 45 days (close-in)	20–35%	Free at Sea packages
Princess	10–14 months (Alaska) / 90 days (Caribbean)	25–45%	Free airfare, onboard credit
MSC	6–8 months / 60 days (flash sales)	30–55%	Kids Sail Free, free Wi-Fi

Price Trends by Destination and Season

• Caribbean: Cheapest in September–November (hurricane season); avoid December–April (peak).
• Alaska: Book by January for best rates; prices rise in spring.
• Mediterranean: Shoulder season (May, September) offers 20–30% savings vs. July/August.
• Australia/New Zealand: Best deals in March–April (end of summer).

Smart Booking Strategies

• Book mid-week: Fewer people book on Tuesdays–Thursdays, so prices may be lower.
• Check multiple dates: A 7-night cruise in early June may be 40% cheaper than one a week later.
• Compare “per diem” rates: Divide total cost by number of days to find the best value.
• Use price comparison tools: Sites like Kayak Cruises or Google Flights (for cruise packages) help spot trends.

Finding the best cruise deals isn’t about luck—it’s about strategy, timing, and flexibility. By aligning your booking with the cruise lines’ sales cycles, leveraging loyalty perks, and staying alert for last-minute opportunities, you can sail in luxury without breaking the bank. Whether you’re a planner or a spontaneous traveler, the sea is full of bargains waiting to be discovered. So set your course, keep your eyes on the horizon, and let the waves of savings carry you away.

Frequently Asked Questions

When do cruise lines have sales the most?

Cruise lines typically have sales during wave season (January to March), when demand is lower and they aim to fill upcoming sailings. You’ll also find deals during holiday weekends like Labor Day or Black Friday.

What are the best times to book a cruise for the lowest prices?

The best times to book are during wave season (January–March) and shoulder seasons (spring/fall) when demand dips. Avoid peak summer and holiday weeks for better rates.

Do cruise lines offer last-minute sales?

Yes, cruise lines often discount unsold cabins 60–90 days before departure to fill ships. These last-minute deals can offer significant savings but limit itinerary and cabin choices.

When do cruise lines have sales for holiday sailings?

Holiday cruises (Christmas, Thanksgiving) rarely go on sale, but you’ll find promotions 6–9 months prior. Book early for these high-demand dates, as prices often rise closer to departure.

Are there specific days of the week for cruise sales?

Sales often launch on Mondays or midweek (Tuesday–Thursday) when cruise lines update pricing. Check cruise line newsletters for exclusive weekday deals and flash sales.

How can I find the best cruise deals year-round?

Subscribe to cruise line loyalty programs, follow them on social media, and use deal-tracking sites. Combine promotions like onboard credit with timing (wave season or off-peak months) for maximum savings.