Who Owns Windstar Cruise Lines Revealed Here

Windstar Cruise Lines is owned by Xanterra Travel & Leisure Corporation, a subsidiary of The Anschutz Corporation, following its acquisition in 2018. This luxury cruise operator maintains its brand independence while benefiting from the financial strength and operational expertise of its Denver-based parent company. The ownership structure ensures Windstar continues delivering premium small-ship experiences across its six-vessel fleet.

Key Takeaways

• Windstar is owned by: Xanterra Travel & Leisure, a major hospitality and travel operator.
• Xanterra acquired Windstar: In 2017, expanding its luxury travel portfolio.
• Fleet details: Six small ships offering intimate, high-end cruising experiences.
• Global reach: Sails to over 150 ports across Europe, Caribbean, and Asia.
• Luxury focus: Emphasizes personalized service and unique destination itineraries.

Who Owns Windstar Cruise Lines: A Deep Dive into the Company Behind the Iconic Sailing Ships

When you think of luxury cruising, images of massive ocean liners, bustling ports, and endless buffets might come to mind. But what if your idea of a perfect cruise involves the gentle sway of a sleek sailing yacht, the whisper of canvas unfurling in the wind, and intimate access to hidden coves where megaships can’t venture? This is the world of Windstar Cruise Lines, a brand synonymous with boutique luxury, all-suite accommodations, and a fleet of ships that blur the line between traditional sailing and modern cruising. Since its inception in 1984, Windstar has carved out a unique niche in the cruise industry, offering travelers a more personalized, immersive, and authentic way to explore the world’s most breathtaking destinations.

But who owns this innovative cruise line that has redefined what it means to sail? The answer is more complex than it might first appear, involving a blend of private equity investment, strategic acquisitions, and a commitment to preserving the brand’s distinct identity. In this comprehensive guide, we’ll uncover the ownership structure of Windstar Cruise Lines, explore its parent company’s vision, trace its historical evolution, and analyze how its ownership has shaped its operations, fleet, and customer experience. Whether you’re a seasoned cruiser or a first-time traveler curious about this unique brand, understanding who owns Windstar is key to appreciating its philosophy, service ethos, and future trajectory.

Current Ownership Structure: The Role of Xanterra Travel Collection

As of 2024, Windstar Cruise Lines is owned by Xanterra Travel Collection, a Denver-based hospitality and travel conglomerate with a diverse portfolio that includes national park lodges, luxury resorts, and experiential travel brands. Xanterra’s acquisition of Windstar in 2014 marked a pivotal moment in the cruise line’s history, providing the financial stability and strategic direction needed to expand its fleet, enhance its offerings, and solidify its position in the competitive luxury cruise market.

Xanterra Travel Collection: A Parent Company with a Purpose

Xanterra Travel Collection is not your typical corporate entity. Unlike many private equity firms that prioritize short-term profits, Xanterra emphasizes sustainability, conservation, and authentic guest experiences. Founded in 1970 as a concessioner in U.S. national parks, the company has grown to manage iconic properties like The Broadmoor in Colorado, Grand Canyon Railway, and lodges in Yellowstone, Zion, and Glacier National Parks. This heritage of environmental stewardship and service excellence aligns perfectly with Windstar’s brand identity, which emphasizes intimate, low-impact travel and personalized attention.

Under Xanterra’s ownership, Windstar has maintained its independence in operations while benefiting from the parent company’s resources. For example, Xanterra’s expertise in sustainable tourism has directly influenced Windstar’s environmental initiatives, such as the adoption of advanced wastewater treatment systems and partnerships with local conservation organizations in destinations like the Galápagos and French Polynesia.

Key Executives and Leadership

While Xanterra owns the company, Windstar’s day-to-day operations are led by a dedicated executive team that reports to Xanterra’s leadership. Key figures include:

• Christopher Prelog, President of Windstar Cruises, who has over 25 years of experience in luxury hospitality and cruise operations.
• John Delaney, CEO of Xanterra Travel Collection, who oversees the broader strategy and integration of Windstar into the portfolio.
• Andrew Todd, former CEO of Windstar and now a strategic advisor, who played a crucial role in the transition to Xanterra ownership.

This leadership structure ensures that Windstar retains its brand identity while leveraging Xanterra’s corporate support for marketing, IT, and supply chain management. For travelers, this means consistent service standards, innovative programming, and a focus on sustainability—all hallmarks of Xanterra’s broader philosophy.

A Historical Perspective: From Founding to Acquisition

To fully understand who owns Windstar today, it’s essential to explore its journey from a bold startup to a globally recognized luxury cruise brand. The story of Windstar is one of vision, resilience, and strategic pivots that have shaped its current ownership.

The Founding Years (1984–1998): Pioneering the Sailing Yacht Experience

Windstar was founded in 1984 by Hans Birkholz, a German entrepreneur with a passion for sailing and luxury travel. His vision was to create a cruise line that combined the elegance of a private yacht with the amenities of a modern cruise ship. The original fleet consisted of two sailing vessels—Wind Star and Wind Spirit—each with 148 suites and a crew-to-guest ratio of 1:1.5, setting a new standard for intimacy in cruising.

The company quickly gained a loyal following among affluent travelers seeking a more authentic, relaxed, and environmentally conscious way to explore the Caribbean, Mediterranean, and South Pacific. By the late 1990s, Windstar had expanded to three ships, including the Wind Surf, the world’s largest sailing yacht at the time.

Ownership Changes and Expansion (1998–2014)

In 1998, Windstar was acquired by Holland America Line, a subsidiary of Carnival Corporation, one of the world’s largest cruise companies. This marked a period of significant growth, including the addition of the Wind Surf in 1998 and the introduction of new itineraries in Alaska, Northern Europe, and Asia.

However, the relationship with Carnival was not without challenges. As Carnival focused on mass-market cruising, Windstar struggled to maintain its boutique identity. By 2007, Carnival sold Windstar to Apollo Management, a private equity firm, in a $300 million deal. Apollo invested heavily in fleet modernization, including the Star Pride, Star Breeze, and Star Legend—three power yachts converted from Seabourn vessels to complement the sailing fleet.

Under Apollo, Windstar rebranded as “Windstar Cruises” to emphasize its hybrid fleet (sailing and motor yachts) and launched innovative programs like “Destination Discovery,” which included exclusive shore excursions and onboard lectures by local experts.

The Xanterra Era (2014–Present): A New Chapter of Sustainability and Growth

In 2014, Apollo sold Windstar to Xanterra Travel Collection for an undisclosed sum. The acquisition was widely seen as a strategic move to preserve Windstar’s unique brand while integrating it into a portfolio that values sustainability and guest experience over scale. Since then, Windstar has:

• Completed a $250 million fleet-wide renovation (“Windstar Signature” program).
• Introduced new itineraries in Antarctica, the Amazon, and the Great Lakes.
• Launched “180° From Ordinary” marketing campaign to emphasize its boutique, immersive approach.
• Partnered with organizations like Ocean Conservancy and the Galápagos Conservancy.

This historical arc illustrates how ownership has shaped Windstar’s evolution—from a niche sailing operator to a globally respected luxury cruise brand with a clear mission.

Fleet and Operations: How Ownership Influences the Guest Experience

The ownership of Windstar Cruise Lines directly impacts its fleet composition, service standards, and operational philosophy. Unlike larger cruise companies that prioritize scale and standardization, Windstar’s ownership under Xanterra emphasizes quality over quantity, resulting in a distinctive guest experience.

The Fleet: A Blend of Sailing Yachts and Power Yachts

Windstar’s fleet consists of six vessels, each with a capacity of 148–342 guests. The fleet is divided into two categories:

1. Sailing Yachts: Wind Star, Wind Spirit, and Wind Surf (the largest sailing yacht in the world, with 342 suites).
2. Power Yachts: Star Pride, Star Breeze, and Star Legend (converted from Seabourn vessels).

Under Xanterra’s ownership, the fleet underwent a comprehensive renovation between 2014 and 2020, known as the “Windstar Signature” program. Key upgrades included:

• All-suite accommodations with private verandas (90% of suites).
• Open-seating dining with menus curated by James Beard Award-winning chefs.
• Enhanced water sports platforms (e.g., Watersports Platform for kayaking, paddleboarding, and snorkeling).
• Eco-friendly technologies, such as hybrid propulsion systems and solar panels.

For example, the Wind Surf now features a redesigned pool deck with a retractable roof, allowing year-round use in diverse climates. These investments reflect Xanterra’s commitment to both guest comfort and environmental responsibility.

Service Philosophy: Intimacy and Personalization

Windstar’s ownership under Xanterra has reinforced its service ethos: “Small ships, big experiences.” With a crew-to-guest ratio of 1:1.5, Windstar offers a level of personalization unmatched by larger cruise lines. Examples include:

• “All Inclusive” packages: Complimentary beverages (including premium wines and spirits), gratuities, and Wi-Fi.
• “Crew Connect”: Staff share personal stories and local insights, creating a home-like atmosphere.
• “Port Immersion”: Extended stays in ports (e.g., 24+ hours in Santorini or Bora Bora) for deeper cultural exploration.

Xanterra’s influence is evident in Windstar’s sustainability initiatives, such as banning single-use plastics and sourcing 80% of food locally. This aligns with Xanterra’s broader mission of “responsible tourism.”

Financial and Strategic Impact of Ownership

Ownership by Xanterra Travel Collection has provided Windstar with financial stability and strategic advantages that have shaped its growth and market positioning. Unlike publicly traded cruise companies, Windstar operates with a long-term vision focused on brand integrity rather than quarterly earnings.

Investment in Growth and Innovation

Since 2014, Windstar has invested over $300 million in fleet upgrades, new itineraries, and technology. Key projects include:

• Fleet Expansion: The addition of the Star Seeker (launching in 2025), a 224-guest yacht designed for polar expeditions.
• Digital Transformation: A new booking platform with AI-driven recommendations and real-time itinerary customization.
• Market Diversification: Targeting new demographics, such as millennials and solo travelers, through social media campaigns and “solo suite” promotions.

Xanterra’s deep pockets have allowed Windstar to take risks that larger competitors might avoid, such as launching a dedicated Antarctica season or partnering with luxury brands like Bulgari for onboard amenities.

Market Positioning and Competitive Edge

Windstar occupies a unique niche in the luxury cruise market, competing with brands like Seabourn, Silversea, and Regent Seven Seas. However, its ownership under Xanterra gives it a competitive edge in three areas:

1. Sustainability: Windstar’s “Green Initiative” includes carbon offsetting and partnerships with UNESCO World Heritage Sites.
2. Authenticity: Smaller ships enable access to remote ports (e.g., the Greek Isles, Indonesia’s Raja Ampat).
3. Value: All-inclusive pricing with no hidden fees, a rarity in luxury cruising.

For example, Windstar’s “Destination Discovery” excursions often involve private access to archaeological sites or cooking classes with local chefs—experiences made possible by Xanterra’s connections in the hospitality industry.

Future Outlook: Where Will Ownership Take Windstar Next?

As the cruise industry evolves, Windstar’s ownership under Xanterra positions it for continued growth and innovation. Key trends and opportunities include:

Expansion into New Markets

Windstar is exploring new itineraries in regions like the Arctic, West Africa, and the Indian Ocean. The upcoming Star Seeker will enable year-round polar expeditions, appealing to adventure travelers. Xanterra’s experience in managing remote lodges (e.g., Yellowstone) provides valuable expertise for these ventures.

Technology and Sustainability

Windstar plans to adopt zero-emission technologies by 2030, including hydrogen fuel cells and shore power connections. Xanterra’s sustainability initiatives in national parks serve as a blueprint for these efforts. For example, Windstar’s partnership with the Galápagos Conservancy has reduced plastic waste by 90% in that region.

Brand Integration within Xanterra’s Portfolio

Windstar is increasingly cross-promoting with other Xanterra brands, such as:

• “Cruise & Lodge” packages: Combining a Windstar cruise with stays at The Broadmoor or Grand Canyon lodges.
• “Conservation Voyages”: Itineraries that include volunteer work with local NGOs.

This integration leverages Xanterra’s strengths in land-based tourism while expanding Windstar’s appeal to eco-conscious travelers.

Data Table: Windstar’s Fleet and Key Ownership Milestones

Ship Name	Type	Capacity (Guests)	Key Renovation/Feature	Ownership Era
Wind Star	Sailing Yacht	148	2015: Veranda suites added	Xanterra (2014–Present)
Wind Spirit	Sailing Yacht	148	2016: Watersports platform	Xanterra (2014–Present)
Wind Surf	Sailing Yacht	342	2018: Retractable pool roof	Xanterra (2014–Present)
Star Pride	Power Yacht	212	2014: Converted from Seabourn	Apollo (2007–2014)
Star Breeze	Power Yacht	212	2015: Extended hull (2020)	Xanterra (2014–Present)
Star Legend	Power Yacht	212	2015: Bulgari amenities	Xanterra (2014–Present)

Conclusion: The Power of Purpose-Driven Ownership

So, who owns Windstar Cruise Lines? The answer is Xanterra Travel Collection—a parent company that has not only provided the financial backing for growth but also aligned with Windstar’s core values of intimacy, sustainability, and authentic travel. From its founding as a sailing yacht pioneer to its current status as a leader in boutique cruising, Windstar’s ownership history reflects a series of strategic decisions that have preserved its unique identity while enabling innovation.

For travelers, this ownership means more than just a cruise; it’s an experience shaped by a commitment to environmental stewardship, cultural immersion, and personalized service. Whether you’re sipping champagne on the deck of the Wind Surf as it sails into a hidden cove in Tahiti or exploring the ancient ruins of Ephesus with a local historian, Windstar delivers on its promise of “180° From Ordinary.” And as Xanterra continues to invest in new technologies, destinations, and partnerships, Windstar’s future looks brighter—and more sustainable—than ever.

In a world where mass tourism often overshadows authentic experiences, Windstar’s ownership under Xanterra stands as a testament to the power of purpose-driven business. It’s not just about who owns the company; it’s about why they own it—and how that vision translates into unforgettable journeys for every guest.

Frequently Asked Questions

Who owns Windstar Cruise Lines?

Windstar Cruise Lines is owned by Xanterra Travel & Leisure, a subsidiary of The Anschutz Corporation. The company acquired Windstar in 2019, expanding its portfolio of luxury travel and hospitality brands.

Is Windstar Cruise Lines part of a larger cruise corporation?

Yes, Windstar operates under Xanterra Travel & Leisure, which manages high-end travel experiences like national park lodges and boutique cruises. While independent in operations, it benefits from its parent company’s extensive resources.

Did Windstar Cruise Lines change ownership recently?

Windstar Cruise Lines was acquired by Xanterra in 2019 from previous owner Ambassadors International. This ownership shift reinforced Windstar’s focus on small-ship, luxury cruising with sustainable practices.

Who is the CEO of Windstar Cruise Lines?

As of the latest updates, the CEO of Windstar Cruise Lines is Christopher Prelog, who oversees the brand’s strategic direction under Xanterra’s ownership. Prelog has been instrumental in modernizing Windstar’s fleet and guest experiences.

How does ownership impact Windstar Cruise Lines’ operations?

Under Xanterra’s ownership, Windstar maintains its boutique identity while leveraging shared resources for sustainability initiatives and global marketing. The partnership emphasizes eco-friendly cruising without compromising luxury.

Where is Windstar Cruise Lines’ headquarters located?

Windstar Cruise Lines’ headquarters is in Seattle, Washington, though its parent company, Xanterra, is based in Denver, Colorado. The Seattle office handles ship operations, itineraries, and guest services.