Who Owns Windstar Cruise Line Revealed Here

Windstar Cruise Line is owned by Xanterra Travel & Leisure, a subsidiary of The Anschutz Corporation, a privately held company known for its diverse portfolio in travel, entertainment, and hospitality. This ownership ensures Windstar’s commitment to luxury small-ship cruising with a focus on unique, immersive experiences across its fleet of elegant yachts.

Key Takeaways

• Windstar is owned by: Xanterra Travel & Leisure, a Denver-based hospitality giant.
• Acquired in 2021: Purchase expanded Xanterra’s luxury travel portfolio significantly.
• Fleet focus: Six intimate, all-suite yachts with under 350 passengers.
• Unique experience: Small-ship cruising with high crew-to-guest ratios.
• Parent company expertise: Xanterra manages national park lodges and premium resorts.
• No Carnival/NCL ties: Independent operator despite industry consolidation trends.

Introduction to Windstar Cruise Line: A Legacy of Luxury and Adventure

When you think of cruise lines that offer an intimate, luxurious, and adventurous experience, Windstar Cruise Line likely comes to mind. With its fleet of elegant small ships, each carrying fewer than 400 passengers, Windstar has carved a unique niche in the cruise industry by offering personalized service, immersive itineraries, and a level of exclusivity that larger vessels simply cannot match. But behind this renowned brand lies a fascinating corporate history that reveals not just who owns Windstar today, but how it evolved into the boutique cruise operator it is now. If you’ve ever wondered, “Who owns Windstar Cruise Line?”—you’re not alone. The answer is a compelling story of mergers, acquisitions, and strategic repositioning in a highly competitive global travel market.

Windstar is more than just a cruise line—it’s a symbol of nautical elegance and experiential travel. From its signature sails on the Wind Star and Wind Spirit to its all-suite motor yachts like the Star Pride, Star Breeze, and Star Legend, Windstar blends classic maritime charm with modern luxury. The line specializes in destination-rich itineraries, including the Mediterranean, Caribbean, Alaska, Southeast Asia, and the South Pacific. But ownership matters—because it shapes the brand’s vision, service standards, and long-term strategy. Understanding who owns Windstar Cruise Line not only satisfies curiosity but also gives travelers insight into the company’s values, financial stability, and future direction. In this comprehensive guide, we’ll uncover the corporate journey of Windstar, from its founding in the 1980s to its current ownership, and explore what this means for cruisers today.

The Origins of Windstar Cruise Line: From Humble Beginnings to Global Reach

Founding and Early Years (1984–1998)

Windstar Cruise Line was founded in 1984 by Hans Birkholz, a German entrepreneur with a passion for sailing and luxury travel. Birkholz envisioned a cruise experience that combined the romance of tall ships with the comfort of modern amenities. His first vessel, the Wind Star, launched in 1986, was a groundbreaking design—a four-masted motorized sailing yacht with computer-controlled sails, capable of harnessing the wind while still offering the reliability of diesel engines. This hybrid design became Windstar’s hallmark, setting it apart from both traditional cruise ships and pure sailing vessels.

The company quickly expanded, launching the Wind Spirit (1988) and Wind Surf (1989), the latter becoming the largest sailing cruise ship in the world at the time. These vessels were designed for intimacy, with open decks, water sports platforms, and a crew-to-guest ratio that emphasized personalized service. Early itineraries focused on the Caribbean and Mediterranean, appealing to affluent travelers seeking something beyond mass-market cruising. By the mid-1990s, Windstar had established itself as a premium niche player, known for its “180 degrees from ordinary” slogan.

Ownership Changes in the 1990s and Early 2000s

Despite its success, Windstar faced financial challenges in the late 1990s. In 1998, the company was acquired by Holland America Line, a subsidiary of Carnival Corporation & plc, the world’s largest cruise operator. This acquisition marked a pivotal moment—Windstar was no longer an independent company but part of a global cruise conglomerate. Under Holland America’s stewardship, Windstar maintained its brand identity and unique positioning, but now had access to Carnival’s financial resources, marketing reach, and operational expertise.

During this period, Windstar underwent a series of upgrades, including the refurbishment of the Wind Surf and the introduction of new itineraries. However, Carnival’s focus on larger, more standardized vessels meant that Windstar remained a small but valuable part of its portfolio. The brand continued to operate autonomously, preserving its boutique appeal while benefiting from the parent company’s infrastructure. For travelers, this meant more stable operations, improved safety standards, and broader distribution channels—without sacrificing the intimate experience Windstar was known for.

The Acquisition by Xanterra Travel Collection: A New Era of Independence

The 2007 Sale: A Strategic Shift

In 2007, a major shift occurred: Carnival Corporation sold Windstar Cruise Line to Xanterra Travel Collection, a privately held company based in Denver, Colorado. Xanterra, best known for its management of lodges, restaurants, and transportation in national parks like Yellowstone and the Grand Canyon, was expanding into the cruise and luxury travel sector. The acquisition was seen as a strategic move to diversify Xanterra’s portfolio and capitalize on the growing demand for experiential, small-ship cruising.

This sale was significant for several reasons. First, it marked Windstar’s return to independence—albeit under a new, non-cruise parent company. Second, it signaled a shift in focus: Xanterra emphasized sustainability, environmental stewardship, and destination authenticity, values that aligned well with Windstar’s brand ethos. Third, the sale allowed Windstar to operate without the pressure of fitting into a larger cruise conglomerate’s standardized model. As a result, the company could innovate more freely and tailor its offerings to a discerning clientele.

Xanterra’s Vision and Investment in Windstar

Under Xanterra’s ownership, Windstar underwent a period of transformation. Key investments included:

• Fleet modernization: The Wind Surf underwent a $15 million refurbishment in 2008, adding new suites, a spa, and upgraded dining venues.
• Expansion into motor yachts: In 2014, Windstar acquired three former Seabourn ships—Star Pride, Star Breeze, and Star Legend—converting them into all-suite motor yachts with a capacity of 312 guests. These vessels allowed Windstar to offer more diverse itineraries, including Alaska and the South Pacific, while maintaining its intimate scale.
• Enhanced guest experience: Xanterra invested in staff training, culinary programs, and shore excursions, emphasizing local culture and sustainability. For example, Windstar’s “Destination Discovery” programs feature local chefs, historians, and artisans.

Xanterra’s hands-on approach and commitment to quality helped Windstar maintain its reputation for excellence. The company also leveraged Xanterra’s expertise in destination management to create unique, land-based extensions and immersive experiences. For instance, Windstar’s “Overland Adventures” in Alaska and “Private Events” in the Mediterranean offer guests exclusive access to remote locations and cultural sites.

Current Ownership Structure and Corporate Hierarchy

Xanterra Travel Collection: The Parent Company

Today, Windstar Cruise Line is a wholly owned subsidiary of Xanterra Travel Collection, which itself is part of Phil Anschutz’s Anschutz Corporation. Phil Anschutz, a billionaire entrepreneur with interests in energy, real estate, sports, and entertainment, acquired Xanterra in 2001. His ownership has provided Windstar with long-term financial stability and strategic direction, allowing the company to focus on quality rather than short-term profitability.

Xanterra operates as a diversified travel and hospitality company, with three main divisions:

• National Park Services: Manages lodges, transportation, and tours in parks like Yellowstone, Glacier, and the Grand Canyon.
• Windstar Cruises: The cruise line division, headquartered in Seattle, Washington.
• Other Travel Experiences: Includes luxury rail journeys (Rocky Mountaineer), historic hotels, and adventure tours.

This structure allows Windstar to benefit from shared resources—such as marketing, IT, and HR—while maintaining brand autonomy. The company’s headquarters in Seattle oversee operations, sales, and customer service, while ship management is handled by a dedicated maritime team. Xanterra’s decentralized model ensures that Windstar can adapt quickly to market changes and guest feedback.

Key Leadership and Operational Oversight

Windstar is led by a team of industry veterans with deep experience in luxury cruising. The current CEO, Christopher Prelog, joined in 2017 after leadership roles at Crystal Cruises and Seabourn. Under his guidance, Windstar has focused on:

• Brand differentiation: Emphasizing small-ship intimacy, destination immersion, and personalized service.
• Sustainability initiatives: Reducing plastic use, sourcing local food, and supporting marine conservation.
• Digital innovation: Launching mobile apps, virtual tours, and AI-powered customer service tools.

Operational oversight includes partnerships with third-party providers for maintenance, provisioning, and port services. For example, Windstar works with local suppliers in the Caribbean and Mediterranean to source fresh produce and seafood, supporting regional economies. The company also collaborates with environmental NGOs to monitor and protect sensitive marine areas visited by its ships.

How Ownership Impacts the Guest Experience and Brand Identity

Service Quality and Onboard Culture

Windstar’s ownership by Xanterra has directly influenced its service culture. Unlike large cruise lines that prioritize volume, Windstar focuses on quality over quantity. With fewer than 400 guests per ship, the crew can deliver personalized attention—whether it’s remembering a guest’s preferred wine or arranging a private dinner on the beach. This level of service is reinforced by Xanterra’s emphasis on hospitality excellence, honed through decades of managing high-end lodges and national park experiences.

For example, Windstar’s “All-Inclusive” model includes premium wines, spirits, and gratuities—a feature that simplifies the guest experience and reflects Xanterra’s commitment to transparency. The line also offers “Crew for You” programs, where staff are trained to anticipate needs, from towel folding preferences to dietary restrictions.

Itineraries and Destination Focus

Ownership has shaped Windstar’s itineraries in two key ways:

• Small-ship access: Windstar’s vessels can dock in ports too small for mega-ships, such as the Greek isles, French Polynesia, and the Norwegian fjords. This allows guests to visit hidden gems and avoid crowded tourist hubs.

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• Land-sea integration: Leveraging Xanterra’s expertise, Windstar offers “Land+Sea Journeys” that combine cruising with overland tours. A popular example is the “Alaska & Yukon” itinerary, which includes a cruise through Glacier Bay followed by a rail journey to Denali.

Additionally, Windstar’s partnership with Xanterra’s national park services has led to unique shore excursions. In Alaska, guests can participate in ranger-led hikes, wildlife safaris, and cultural visits to indigenous communities—experiences that align with Xanterra’s mission of education and conservation.

Sustainability and Environmental Stewardship

Xanterra’s ownership has elevated Windstar’s sustainability efforts. The company has implemented:

• Plastic-free policies: Replacing single-use plastics with biodegradable alternatives.
• Local sourcing: Over 70% of food and beverages are sourced within 500 miles of ports.
• Carbon reduction: Investing in cleaner fuels and exploring hybrid propulsion systems.

Windstar is also a member of the Global Sustainable Tourism Council (GSTC) and participates in the Coral Reef Alliance, supporting reef restoration projects in the Caribbean and Pacific. These initiatives resonate with eco-conscious travelers and reinforce Windstar’s brand as a responsible cruise operator.

Future Outlook: What Ownership Means for Windstar’s Next Chapter

Expansion and Fleet Modernization

Under Xanterra’s ownership, Windstar is poised for growth. The company has announced plans to:

• Refurbish existing ships: The Wind Surf underwent a $30 million dry dock in 2022, adding new suites, a fitness center, and updated public spaces.
• Explore new vessels: Windstar is evaluating options for additional motor yachts or hybrid sail-cruise ships to expand its fleet.
• Enhance technology: Implementing AI-driven personalization tools to improve guest engagement and service delivery.

These investments reflect Xanterra’s long-term vision of positioning Windstar as a leader in luxury adventure cruising. The company is also exploring new markets, including Antarctica and the Arctic, where small ships can access remote regions with minimal environmental impact.

Market Positioning and Competitive Strategy

Windstar competes with other premium cruise lines like Seabourn, Silversea, and Regent Seven Seas. However, its ownership by Xanterra gives it a unique advantage:

• Financial stability: Backed by Phil Anschutz’s resources, Windstar can withstand market fluctuations and invest in innovation.
• Brand authenticity: Unlike publicly traded cruise companies, Windstar is not driven by quarterly earnings, allowing it to focus on guest satisfaction and sustainability.
• Cross-promotional opportunities: Partnerships with Xanterra’s national park services can create bundled travel packages, appealing to multi-generational families and luxury travelers.

For example, a “Grand Canyon & Caribbean” package could combine a lodge stay in Arizona with a Windstar cruise, leveraging Xanterra’s dual expertise in land and sea travel.

Data Table: Windstar Cruise Line at a Glance

Attribute	Details
Founded	1984
Current Owner	Xanterra Travel Collection (Anschutz Corporation)
Fleet Size	6 ships (3 sailing yachts, 3 motor yachts)
Guest Capacity	148–342 per ship
Key Regions	Caribbean, Mediterranean, Alaska, South Pacific, Southeast Asia
All-Inclusive Features	Wines, spirits, gratuities, Wi-Fi, water sports
Sustainability Certifications	GSTC, Coral Reef Alliance, Green Marine

The future of Windstar Cruise Line is bright, with ownership providing the stability, vision, and resources to thrive in an evolving travel landscape. Whether you’re a first-time cruiser or a seasoned traveler, understanding who owns Windstar reveals a brand committed to excellence, authenticity, and responsible tourism.

Conclusion: The Power of Ownership in Shaping a Cruise Brand

So, who owns Windstar Cruise Line? The answer—Xanterra Travel Collection, under the broader umbrella of the Anschutz Corporation—is more than a corporate footnote. It’s a story of transformation, resilience, and strategic vision. From its founding by Hans Birkholz to its acquisition by Holland America and eventual sale to Xanterra, Windstar has navigated ownership changes while preserving its core identity: intimate, luxurious, and deeply connected to the destinations it explores.

For travelers, this ownership structure offers peace of mind. You’re not just booking a cruise with a small-ship operator—you’re choosing a brand backed by decades of hospitality expertise, financial strength, and a commitment to sustainability. Whether it’s the personalized service, the unique itineraries, or the eco-friendly initiatives, Windstar’s ownership has shaped every aspect of the guest experience. As the cruise industry evolves, Windstar is well-positioned to lead the way in luxury adventure travel, proving that sometimes, the best journeys are the ones that sail against the current.

Frequently Asked Questions

Who owns Windstar Cruise Line?

Windstar Cruise Line is owned by Xanterra Travel & Leisure, a global hospitality and travel company. Xanterra acquired Windstar in 2019, expanding its portfolio of premium experiential travel brands.

Is Windstar Cruise Line part of a larger cruise corporation?

Yes, Windstar operates under Xanterra Travel & Leisure, which is a subsidiary of The Anschutz Corporation. This ownership structure supports Windstar’s boutique, luxury-focused cruise model.

Who is the parent company of Windstar Cruise Line?

The parent company of Windstar Cruise Line is Xanterra Travel & Leisure, known for operating iconic properties like the Grand Canyon Railway and Crater Lake Lodge. Xanterra specializes in sustainable, high-end travel experiences.

Did Windstar Cruise Line change ownership recently?

Windstar was acquired by Xanterra in 2019, marking its most significant ownership shift in recent years. The brand continues to operate independently, retaining its unique small-ship cruising style.

Who manages Windstar Cruise Line on a daily basis?

While owned by Xanterra, Windstar’s operations are led by a dedicated management team, including President Christopher Prelog. Daily oversight focuses on maintaining the line’s luxury, adventure-driven guest experiences.

How does Windstar’s ownership impact its cruise offerings?

Under Xanterra, Windstar has expanded itineraries and invested in fleet upgrades while preserving its boutique identity. The ownership prioritizes eco-friendly practices and immersive destination experiences.