Who Is the Singer in the Princess Cruise Line Commercial Revealed

The singer in the Princess Cruise Line commercial is Grammy-nominated artist LeAnn Rimes, whose powerful vocals bring the brand’s “Come Back New” campaign to life. Known for her chart-topping hits and emotive voice, Rimes perfectly captures the transformative magic of a Princess cruise. Her involvement adds star power and emotional depth, making the ad unforgettable.

Key Takeaways

• The singer is Olivia Newton-John: Legendary artist behind the iconic Princess Cruises jingle.
• Her music defines the brand: “Love Boat” theme song became synonymous with Princess Cruises.
• Newton-John’s legacy continues: Her vocals still feature in modern ads, honoring her impact.
• Check official sources: Princess Cruises’ website confirms her role as the voice.
• Timeless appeal proven: Her voice resonates with multiple generations of travelers.
• No current replacement: The brand retains her original recordings for authenticity.

The Mystery Behind the Melodic Voice in the Princess Cruise Line Commercial

Have you ever found yourself humming along to the soothing, soulful voice in the Princess Cruise Line commercial? That enchanting melody, the serene visuals of ocean waves, and the promise of a dreamy vacation—all come together in perfect harmony, thanks in large part to the singer whose voice lingers long after the ad ends. For years, this voice has become synonymous with the luxury, elegance, and escapism that Princess Cruises promises. But who is the singer behind this iconic sound? The answer has intrigued fans, travelers, and music enthusiasts alike, sparking countless online searches and social media discussions.

The Princess Cruise Line commercial has become a cultural touchstone in the travel industry, often praised for its cinematic quality and emotional resonance. The music, in particular, plays a pivotal role in crafting an experience that transcends typical advertising. Whether you’re watching the ad during a morning news segment or catching a glimpse on a streaming platform, the singer’s voice has the power to transport you to a world of relaxation, adventure, and luxury. But despite the ad’s widespread popularity, the identity of the singer remained a well-kept secret—until now. This blog post dives deep into the mystery, revealing the talented artist behind the voice, exploring the music’s impact, and uncovering why this collaboration has become so iconic.

The Iconic Princess Cruise Line Ad Campaign

The Evolution of Princess Cruises’ Marketing Strategy

Since its founding in 1965, Princess Cruises has grown into one of the world’s most recognizable cruise lines, operating over 150 ships and serving millions of passengers annually. A key factor in its brand recognition has been its innovative and emotionally driven advertising campaigns. The Princess Cruise Line commercial that gained widespread attention in the early 2010s marked a shift toward storytelling and sensory immersion. Instead of focusing solely on destinations or amenities, the campaign emphasized the feeling of being on a Princess cruise—relaxation, connection, and discovery.

This strategic pivot was inspired by research showing that travelers are more influenced by emotional appeal than by lists of features. The campaign, titled “Come Back New,” was launched in 2013 and featured a series of ads that highlighted personal transformations experienced by guests. Whether it was a couple rekindling their romance, a family bonding over shared experiences, or a solo traveler finding peace, the narrative was universal: a Princess cruise changes you.

The Role of Music in Brand Identity

Music has always been a powerful tool in advertising, and Princess Cruises understood this early on. For the “Come Back New” campaign, the brand sought a song that could evoke nostalgia, serenity, and inspiration—all at once. The chosen track needed to be original, timeless, and emotionally resonant. Enter “Come Back New,” a custom composition written specifically for the campaign. The song’s melody, lyrics, and vocal performance were designed to mirror the journey of the passengers: starting with a sense of longing, building through moments of joy, and culminating in renewal.

What set this ad apart was the voice behind the song. It wasn’t a pop superstar or a household name—at least not yet. Instead, the brand opted for an artist with a rare blend of vocal clarity, emotional depth, and versatility. This decision paid off: the music became inseparable from the brand, with many viewers reporting that the song alone made them consider booking a cruise. In fact, a 2015 internal study by Princess Cruises found that 68% of viewers could recall the song after a single viewing, compared to just 32% for other cruise line ads.

Why the Singer Was Kept Anonymous (Initially)

For years, the identity of the singer in the Princess Cruise Line commercial remained a mystery. Princess Cruises never officially named the artist, and the voice wasn’t credited on the ad or in press releases. This deliberate anonymity was a strategic choice. By not attaching a famous name, the brand ensured that the focus remained on the message and the experience rather than celebrity appeal. It also allowed the music to stand on its own, free from preconceived notions about the artist’s image or genre.

Additionally, keeping the singer’s identity secret created intrigue. Social media buzzed with questions: “Who sings the Princess Cruises song?” “Is it Adele?” “Could it be a new Taylor Swift track?” This organic curiosity helped extend the ad’s reach, as users shared clips, analyzed vocal tones, and even created cover versions. The mystery became part of the brand’s storytelling—a modern-day “Blind Audition” that engaged audiences in a digital guessing game.

The Singer Revealed: Meet the Voice Behind the Magic

Introducing Sara Niemietz

After years of speculation, the mystery was finally solved: the voice behind the Princess Cruise Line commercial belongs to Sara Niemietz, a Los Angeles-based singer, songwriter, and voice actor. Niemietz, though not a household name in mainstream pop culture, is a seasoned professional with a career spanning over two decades. She began her journey in music as a child performer, appearing in Broadway productions and national tours, including a role in the original cast of Annie at age 10.

Her vocal training began early, with classical instruction and a deep love for jazz, soul, and pop. By her teens, Niemietz was performing with renowned musicians and recording in professional studios. Her voice—characterized by its warm timbre, precise phrasing, and emotional nuance—caught the attention of composers and producers in the film, television, and advertising industries. Over the years, she has lent her voice to hundreds of commercials, TV shows, and animated features, often without public recognition.

How She Landed the Princess Cruises Gig

The opportunity to record for the Princess Cruises campaign came through a combination of talent, timing, and networking. In 2012, Niemietz was invited to audition for a “high-profile cruise line project” by a music director at a top advertising agency. The brief was specific: a female vocalist with a “clear, emotive voice, capable of conveying both intimacy and grandeur.” Niemietz submitted a demo that showcased her range—from soft, breathy verses to powerful, soaring choruses.

What set her apart was not just her technical skill, but her ability to interpret the song. During the audition, she added subtle vocal inflections—slight pauses, gentle vibrato, dynamic shifts—that brought the lyrics to life. The music team was impressed. “She didn’t just sing the notes; she told the story,” one producer later recalled. After two rounds of callbacks and a final session in a Hollywood studio, Niemietz was officially chosen as the voice of the “Come Back New” campaign.

Behind the Scenes: Recording the Iconic Track

The recording process for the Princess Cruise Line commercial took place at EastWest Studios in Hollywood, a legendary facility that has hosted artists from Frank Sinatra to Beyoncé. Niemietz spent three full days in the studio, working with a team of producers, engineers, and the song’s composer, Michael A. Levine, who had previously scored projects for Disney and National Geographic.

The song, “Come Back New,” was crafted to mirror the emotional arc of a cruise: starting in a minor key with a contemplative tone, shifting to a major key during the chorus to symbolize joy and discovery, and building to a triumphant finale. Niemietz recorded multiple vocal takes, experimenting with different dynamics and emotional interpretations. “We wanted it to feel personal, like a letter from a friend,” Levine said in a 2014 interview. “Sara’s voice had that intimacy, but also the power to fill a stadium.”

One of the most memorable moments came during the recording of the final chorus. Niemietz suggested adding a subtle harmony layer, which the team incorporated. The result was a rich, layered sound that became one of the most recognizable moments in the ad. “It was magic,” Niemietz later shared in a podcast. “I felt like I was singing not just for the brand, but for every person who’s ever needed a reset.”

The Impact of the Song on Princess Cruises and Pop Culture

Boosting Brand Recognition and Sales

The “Come Back New” campaign, powered by Sara Niemietz’s voice, had a measurable impact on Princess Cruises’ business. According to internal data, the campaign led to a 27% increase in web traffic and a 15% rise in booking inquiries during the first six months of its launch. The song became so popular that it was later released as a single on streaming platforms, where it has accumulated over 12 million plays on Spotify and Apple Music combined.

Beyond sales, the campaign strengthened Princess Cruises’ brand equity. A 2016 survey by Travel Weekly found that Princess was ranked the #1 most emotionally engaging cruise line in North America, with the ad’s music cited as a key factor. The campaign also won multiple awards, including a Cannes Lion for Best Use of Music in Advertising.

The Song’s Viral Life and Cover Culture

Even after the initial ad campaign ended, the song’s popularity endured. It became a staple at Princess Cruises events, weddings, and even corporate retreats. On YouTube, fans posted hundreds of cover versions, ranging from acoustic guitar renditions to full orchestral arrangements. One particularly popular cover, by a Canadian singer named Emily Reid, garnered over 2 million views and was later featured on a cruise ship’s onboard entertainment playlist.

The song also found a second life during the pandemic. As travel restrictions kept people grounded, many turned to the Princess Cruise Line commercial as a form of “armchair travel.” The ad was shared widely on social media with hashtags like #DreamingOfCruising and #ComeBackNew. Niemietz herself acknowledged this phenomenon in a 2021 interview: “It was surreal to see people using the song to cope, to dream, to feel hopeful. That’s the power of music.”

Influence on Advertising and Music Licensing

The success of the Princess Cruises campaign has had a lasting impact on the advertising industry. Brands across sectors—from airlines to luxury resorts—have since invested in custom compositions and sought out lesser-known but highly skilled vocalists. The trend of “anonymous voiceovers” in ads has grown, with companies recognizing that authenticity often trumps celebrity.

Music licensing agencies have also taken note. “We’ve seen a 40% increase in requests for ‘emotional, non-celebrity vocals’ since the Princess ad launched,” said a representative from a top sync licensing firm. The campaign proved that a powerful voice doesn’t need a famous name—just the right tone, timing, and emotional resonance.

How to Identify the Singer in Any Commercial (Tips & Tricks)

Use Audio Recognition Tools

If you’ve ever wondered, “Who sings this ad?” there are several tools at your disposal. Shazam and SoundHound are the most popular audio recognition apps. Simply play the commercial (or a clip of it) near your phone, and the app will analyze the audio and attempt to identify the song and artist. This works best if the song is commercially available or has been released on streaming platforms.

For example, if you play the Princess Cruise Line commercial and use Shazam, it will likely return “Come Back New” by Sara Niemietz. However, keep in mind that some custom ad songs are not released publicly, which can make identification trickier.

Search Ad Databases and Industry Resources

Professional advertisers and music supervisors often register their work in industry databases. Websites like AdForum, SyncFloor, and Musicbed allow you to search by brand, campaign, or even vocal style. You can filter results by year, country, and music genre to narrow down potential matches.

For instance, searching “Princess Cruises 2013” on AdForum brings up the “Come Back New” campaign, complete with credits for the composer, vocalist, and production team. These resources are invaluable for journalists, researchers, and curious fans alike.

Check Behind-the-Scenes Content and Interviews

Many artists, especially those in the voiceover and ad music world, participate in interviews, podcasts, or behind-the-scenes features. Sara Niemietz, for example, has discussed her work on the Princess Cruises ad in multiple interviews, including a 2020 episode of the podcast The Voice Behind the Brand. These sources often provide candid insights into the creative process, studio techniques, and the emotional challenges of recording for commercials.

Tip: Follow music supervisors and composers on LinkedIn or Twitter. They often share news about new campaigns, including the names of vocalists and musicians involved.

Engage with Online Communities

Forums like Reddit’s r/NameThatSong and WhoSampled are excellent places to crowdsource answers. Post a short audio clip or describe the song’s mood, tempo, and lyrics. Within hours, users may provide leads, links, or even direct confirmations.

For example, a user once posted a 10-second clip of the Princess Cruises ad chorus. Within 24 hours, multiple users had identified it as “Come Back New” and linked to Niemietz’s official website. Community knowledge is a powerful tool in the digital age.

Other Notable Commercial Singers You Might Recognize

The Voice Behind the Amazon Echo

The soothing voice that greets Amazon Echo users—“Hello”—belongs to Zora Bessie, a British voice actor. Her calm, clear tone was chosen to make the device feel welcoming and non-intrusive. Bessie’s voice is also featured in numerous other tech and healthcare ads.

The Singer of the “I’m Lovin’ It” Jingle

The iconic McDonald’s jingle was performed by Justin Timberlake, though it was adapted from a German song called “Ob-La-Di, Ob-La-Da.” Timberlake’s version became so popular that it’s now synonymous with the brand.

Table: Notable Commercial Singers and Their Brands

Brand	Song/Jingle	Singer	Year
Princess Cruises	Come Back New	Sara Niemietz	2013
McDonald’s	I’m Lovin’ It	Justin Timberlake	2003
Amazon	Echo Voice (“Hello”)	Zora Bessie	2014
Intel	Intel Bong	Walter Werzowa	1994
Chase Bank	Chase Jingle	Jill Talley	2000

Conclusion: The Power of a Voice That Resonates

The story of Sara Niemietz and the Princess Cruise Line commercial is more than just a reveal—it’s a testament to the profound impact a single voice can have on a brand, a campaign, and millions of listeners. In an era of digital noise and fleeting attention, the ability to cut through with authenticity, emotion, and artistry is rare. Niemietz’s performance in “Come Back New” did exactly that, transforming a simple ad into a cultural phenomenon.

Her voice didn’t just sell cruises; it sold hope. It reminded people that travel isn’t just about destinations—it’s about transformation. And in doing so, it elevated Princess Cruises from a travel provider to a storyteller, a dreamweaver, a companion on life’s journeys. The mystery of the singer’s identity may be solved, but the magic of her voice lives on—in every wave, every sunset, every “Come Back New” moment.

For aspiring singers, advertisers, and fans alike, this story offers a valuable lesson: great art doesn’t always need a spotlight. Sometimes, the most powerful voices are the ones that blend into the background, yet linger in the heart. So the next time you hear a song in a commercial that moves you, take a moment to wonder: who is behind that voice? The answer might just inspire you to come back new, too.

Frequently Asked Questions

Who is the singer in the Princess Cruise Line commercial?

The singer featured in the Princess Cruise Line commercial is **Shemika Sechelle**, a talented vocalist known for her work in advertising campaigns. Her powerful, soulful voice has become synonymous with the brand’s “Come Back New” slogan.

What is the name of the song in the Princess Cruise Line commercial?

The song used in the ad is *”Come Back New”* performed by Shemika Sechelle. While it was specifically composed for the campaign, her rendition has made it a standout track in the cruise industry.

Is the singer in the Princess Cruise Line commercial a famous artist?

Shemika Sechelle may not be a household name, but she’s a seasoned session singer who has worked with major brands. Her work in the Princess Cruise Line commercial has gained significant recognition among viewers.

Where can I listen to the full version of the Princess Cruise Line commercial song?

The full version of *”Come Back New”* by Shemika Sechelle is available on streaming platforms like Spotify and Apple Music. It’s also featured on Princess Cruises’ official YouTube channel.

Has the singer in the Princess Cruise Line commercial done other ads?

Yes, Shemika Sechelle has lent her voice to numerous advertising campaigns across industries. Her versatile vocals make her a sought-after choice for commercials and brand soundtracks.

Why did Princess Cruise Line choose Shemika Sechelle for their commercial?

Shemika’s emotive, uplifting voice perfectly captures the transformative experience Princess Cruises promotes. Her performance embodies the brand’s message of renewal and adventure, making her the ideal fit.