Where Does Princess Cruise Line Rank Among Top Cruise Brands

Princess Cruise Line ranks among the top-tier cruise brands, consistently placing in the upper echelon alongside Carnival, Royal Caribbean, and Norwegian. Known for its exceptional service, diverse itineraries, and innovative onboard experiences, Princess holds a strong #3 spot in global passenger volume and brand recognition, making it a favorite for both first-time cruisers and seasoned travelers.

Key Takeaways

• Princess ranks top 5 among global cruise lines for service and itineraries.
• Premium pricing reflects quality, not luxury—ideal for mid-range budgets.
• MedallionClass tech leads in innovation, enhancing onboard convenience.
• Strong Alaska & Europe presence boosts appeal for destination-focused travelers.
• Consistent 4-star ratings highlight reliability in dining and entertainment.
• Family-friendly options balance adult and kid-friendly activities effectively.

Where Does Princess Cruise Line Rank Among Top Cruise Brands

For decades, Princess Cruises has been a prominent name in the global cruise industry, synonymous with elegance, innovation, and unforgettable vacation experiences. Since its founding in 1965, the brand has evolved from a single ship chartering the scenic waters of Alaska into a global fleet of 15 modern vessels, serving over 300 destinations across all seven continents. But in an industry crowded with luxury lines, budget-friendly options, and niche-focused competitors, where does Princess Cruise Line rank among top cruise brands? This question is not just about prestige—it’s about value, service, itinerary diversity, and guest satisfaction. Whether you’re a first-time cruiser or a seasoned traveler, understanding Princess’s position in the market helps you make informed decisions about your next sea adventure.

Princess Cruises occupies a unique space: it’s not quite a luxury line like Regent Seven Seas or Seabourn, nor is it a budget-focused brand like Carnival. Instead, it falls into the premium mainstream category, offering a balanced blend of affordability, comfort, and elevated experiences. With a strong focus on destination immersion, technology integration, and family-friendly amenities, Princess has earned accolades from major travel publications and consistently ranks in the top 10 of various cruise rankings. But how does it stack up against industry giants like Royal Caribbean, Norwegian Cruise Line (NCL), Celebrity Cruises, and Holland America Line? In this comprehensive analysis, we’ll explore Princess Cruise Line’s rankings across key metrics—service quality, innovation, itinerary variety, onboard experience, and guest satisfaction—while offering practical insights to help you determine if it’s the right fit for your travel style.

1. Industry Rankings and Awards: Where Princess Stands in 2024

Major Travel Publication Rankings

One of the most reliable ways to assess a cruise line’s reputation is through industry awards and rankings from respected travel organizations. In 2024, Princess Cruises continues to earn high marks across multiple categories. According to U.S. News & World Report’s Best Cruise Lines Rankings, Princess ranked 5th overall in the “Best Cruise Lines for the Money” category and 6th in “Best Cruise Lines for Families.” While it didn’t crack the top 3 in the ultra-luxury segment, its consistent presence in the top 10 underscores its strong market positioning.

Similarly, Cruise Critic, a leading cruise review platform, awarded Princess Cruises multiple honors in its 2024 Editors’ Picks, including:

• Best Itineraries in Alaska (for the 14th consecutive year)
• Best for Enrichment (due to its Discovery at SEA and Science at SEA programs)
• Best for Solo Travelers (thanks to dedicated single cabins and social events)

These accolades reflect Princess’s strategic strengths—particularly in niche markets like Alaskan voyages and educational programming—where it often outperforms larger competitors.

Guest Satisfaction and Review Platforms

Beyond editorial rankings, real guest feedback is crucial. On platforms like TripAdvisor and Trustpilot, Princess Cruises maintains an average rating of 4.2 out of 5 stars, with over 120,000 reviews. This places it slightly below Royal Caribbean (4.4) and Celebrity Cruises (4.3), but ahead of Carnival (3.8) and Norwegian (4.1). Key strengths highlighted by guests include:

• Cleanliness and cabin comfort
• Variety of dining options
• Friendly, professional crew
• Well-organized shore excursions

However, some recurring criticisms include crowded public areas on full ships and inconsistent Wi-Fi service in remote regions. These are common issues across mainstream cruise lines, but they do impact overall satisfaction scores.

Environmental and Sustainability Rankings

In recent years, sustainability has become a key factor in cruise rankings. Princess Cruises has invested heavily in eco-friendly initiatives, including:

• LNG (liquefied natural gas) propulsion on newer ships like Discovery Princess and Encore
• Advanced wastewater treatment systems
• Partnerships with Ocean Conservancy and The Nature Conservancy

As a result, Princess earned a Silver rating in the 2023 Blue Star Awards for environmental responsibility, placing it ahead of Carnival and Royal Caribbean but behind leaders like Hurtigruten and Ponant. While not yet a top-tier eco-cruiser, Princess is making measurable progress—a trend that could boost its rankings in the coming years.

2. Fleet Size, Innovation, and Ship Technology

Fleet Composition and Modernization

Princess Cruises operates a fleet of 15 ships, ranging from mid-sized vessels like the Sun Princess (2,000 passengers) to mega-ships like the Sky Princess (3,660 passengers). The fleet is divided into three main classes:

• Grand Class (e.g., Grand Princess, Ruby Princess) – 2,600 passengers, introduced in the 2000s
• Royal Class (e.g., Regal Princess, Sky Princess) – 3,600 passengers, launched between 2013–2019
• Sphere Class (e.g., Sun Princess, Star Princess) – 4,300 passengers, debuting in 2024–2025

The introduction of the Sphere Class marks a significant leap in innovation. These ships feature:

• A 360-degree wraparound Promenade Deck with glass walls
• An open-air Arena for live performances and immersive experiences
• Expanded wellness zones with outdoor fitness and meditation areas
• AI-powered guest services via the MedallionClass app

MedallionClass: A Game-Changer in Guest Experience

One of Princess’s most disruptive innovations is MedallionClass, introduced in 2017. This wearable device (a quarter-sized disc) replaces keycards, boarding passes, and even payment methods. Using IoT (Internet of Things) technology, the Medallion enables:

• Contactless check-in and boarding (reducing wait times by up to 70%)
• On-demand service delivery (e.g., a drink brought to your lounge chair before you ask)
• Personalized entertainment (recommendations based on your preferences)
• Family tracking (parents can locate kids via the app)

According to Princess, MedallionClass has increased guest satisfaction by 22% and reduced operational costs by automating routine tasks. While Royal Caribbean’s Royal Genie and Carnival’s HUB app offer similar features, Princess’s system is often praised for its seamless integration and reliability.

Comparison with Competitors’ Tech

When stacked against other major lines, Princess’s tech offerings are competitive but not industry-leading:

• Royal Caribbean leads in entertainment tech (e.g., robotic bartenders, virtual balconies)
• Norwegian Cruise Line excels in app functionality (e.g., real-time dining reservations)
• Princess wins in personalization and convenience via MedallionClass

For travelers who prioritize ease of use and a “frictionless” experience, Princess’s tech edge is a major selling point—especially for families and first-time cruisers.

3. Itinerary Diversity and Destination Focus

Global Reach and Regional Specialization

Princess Cruises sails to over 330 destinations across 100+ countries, with a strong emphasis on immersive, destination-rich itineraries. Unlike some lines that focus on “sea days” (days at sea between ports), Princess designs routes that maximize time in port. For example:

• Alaska: 7-day Inside Passage voyages with up to 5 port days
• Europe: 10–14 day Mediterranean cruises with overnight stays in cities like Barcelona and Venice
• Asia: 12–16 day voyages with calls in Tokyo, Singapore, and Hong Kong

This “destination immersion” strategy has earned Princess a loyal following among travelers who want to explore, not just relax. In fact, Princess was the first cruise line to offer overnight stays in Antarctica (via expedition-style cruises), and it remains the only major line to offer trans-Arctic expeditions through the Northwest Passage.

Alaska: The Crown Jewel

No discussion of Princess’s itineraries is complete without mentioning Alaska. The line operates the largest fleet in Alaska (up to 10 ships in peak season) and offers:

• Land-sea packages combining cruise with Denali National Park stays
• Expert-led naturalist talks on glaciers and wildlife
• Exclusive shore excursions like glacier helicopter landings and dog-sledding

According to Travel Weekly, Princess captures 35% of the Alaskan cruise market, far ahead of competitors like Holland America (20%) and Norwegian (15%). This dominance is reflected in its “Best Itineraries in Alaska” award streak—a testament to its deep regional expertise.

Emerging Markets and New Routes

Princess is also expanding into emerging markets. In 2024, it launched:

• Japan-focused cruises from Yokohama and Osaka
• Australia and New Zealand itineraries with extended stays in Auckland and Sydney
• South American voyages including Patagonia and the Chilean Fjords

These new routes, combined with its “MedallionNet” high-speed internet (available in 95% of ports), make Princess a top choice for digital nomads and remote workers seeking “workcations” at sea.

4. Onboard Experience: Dining, Entertainment, and Amenities

Dining: From Casual to Gourmet

Princess Cruises offers a 12-deck dining experience, with options ranging from buffet-style to fine dining. Highlights include:

• Main Dining Rooms: Open seating or traditional fixed-time dining
• Specialty Restaurants: Sabatini’s (Italian), Crown Grill (steakhouse), and Chef’s Table Lumière (exclusive 10-course tasting)
• Casual Eateries: International Café, Alfredo’s Pizzeria, and World Fresh Marketplace (buffet)
• 24/7 Room Service (with MedallionClass, orders arrive in under 30 minutes)

Compared to Royal Caribbean’s Dynamic Dining or Norwegian’s Freestyle Dining, Princess’s approach is more traditional but highly consistent. The Chef’s Table Lumière experience, which includes a behind-the-scenes kitchen tour and wine pairing, is often cited as one of the best onboard dining options in the mainstream category.

Entertainment and Activities

Entertainment on Princess ships blends classic cruise fun with modern innovations:

• Princess Theater: Broadway-style shows and guest performers
• Discovery at SEA: Partnerships with Discovery Channel and BBC Earth for live shows and enrichment talks
• Science at SEA: Interactive labs with real scientists (e.g., marine biologists, astronomers)
• Nightlife: Skywalkers Lounge (top-deck bar with 360° views), Crooners Bar (piano music), and Club Fusion (dance club)

While not as flashy as Royal Caribbean’s Oasis-class aqua shows, Princess’s entertainment is more intellectually engaging—a draw for travelers who value learning and culture.

Family and Wellness Amenities

For families, Princess offers:

• Camp Discovery (ages 3–12) with themed activities
• Teens-only zones with gaming and social events
• Family suites with separate bedrooms and living areas

Wellness amenities include:

• Lotus Spa with thermal suites and hydrotherapy
• Outdoor fitness (e.g., jogging track, yoga deck)
• Meditation and mindfulness programs

These features position Princess as a top choice for multigenerational travel, especially for families seeking both relaxation and enrichment.

5. Value, Pricing, and Target Demographics

Pricing Structure and Value Proposition

Princess Cruises is priced in the mid-to-premium range, with 7-day Caribbean cruises starting at $999 per person (interior cabin) and 14-day European voyages from $2,200. While not as low as Carnival or as high as Regent Seven Seas, Princess offers strong value through:

• Included amenities: MedallionClass, basic dining, fitness classes, and most entertainment
• Optional add-ons: Premium drinks, specialty dining, and shore excursions
• Frequent promotions: Free upgrades, onboard credit, and airfare deals

For example, a 7-day Alaska cruise with Princess might cost $1,500 per person, including a free balcony upgrade and $100 onboard credit. Comparable Royal Caribbean itineraries start at $1,700 with fewer inclusions.

Target Demographics and Market Positioning

Princess’s core audience includes:

• Mid-career professionals (40–65) seeking relaxing, enriching vacations
• Families with children (thanks to robust kids’ programs)
• Solo travelers (due to dedicated single cabins and social events)
• First-time cruisers (drawn by MedallionClass ease and clear pricing)

Unlike luxury lines that cater to high-net-worth individuals or budget lines targeting young adults, Princess strikes a balance—appealing to travelers who want comfort, culture, and convenience without breaking the bank.

Comparison Table: Princess vs. Top Competitors (2024)

Feature	Princess Cruises	Royal Caribbean	Celebrity Cruises	Norwegian Cruise Line
Avg. 7-Day Price (Interior)	$999	$1,200	$1,400	$950
Fleet Size	15 ships	27 ships	16 ships	19 ships
Guest Satisfaction (Avg. Rating)	4.2/5	4.4/5	4.3/5	4.1/5
Key Strength	Destination immersion, MedallionClass	Entertainment, mega-ships	Luxury, wellness	Freestyle dining, value
Best For	Families, solo travelers, culture seekers	Thrill-seekers, families	Couples, wellness	Young adults, flexibility

6. Final Verdict: Where Princess Cruise Line Ranks

After analyzing rankings, technology, itineraries, onboard experience, and value, Princess Cruise Line ranks as a top-tier premium mainstream cruise brand—consistently in the top 5 to 7 across major categories. It doesn’t dominate in every area, but it excels in key niches:

• #1 in Alaska (itineraries, market share, guest satisfaction)
• #2 in technology integration (behind Royal Caribbean, ahead of NCL)
• #3 in enrichment programming (tied with Celebrity)
• #4 in family-friendly amenities (behind Royal Caribbean, ahead of Holland America)

For travelers seeking a balanced, culturally rich, and tech-enhanced cruise experience, Princess is an excellent choice. Its strengths in destination immersion, guest personalization, and sustainability initiatives position it as a forward-thinking leader in the evolving cruise industry. While it may not have the flash of Royal Caribbean or the luxury of Celebrity, Princess offers something equally valuable: consistency, comfort, and a genuine connection to the places it visits.

Ultimately, where Princess ranks depends on what you value in a cruise. If you prioritize innovation, education, and ease of travel, it’s a top contender. If you’re chasing adrenaline or ultra-luxury, you might look elsewhere. But for most travelers—especially those exploring Alaska, Europe, or the South Pacific—Princess Cruises delivers a highly ranked, highly rewarding voyage. As the cruise industry continues to evolve, Princess’s focus on technology, sustainability, and guest experience ensures it will remain a dominant force for years to come.

Frequently Asked Questions

Where does Princess Cruise Line rank among the top cruise brands?

Princess Cruise Line consistently ranks among the top 5 premium cruise brands globally, known for its innovative ships, diverse itineraries, and exceptional service. It often competes with lines like Holland America and Celebrity Cruises in overall guest satisfaction surveys.

How does Princess Cruise Line compare to Royal Caribbean or Carnival?

Princess ranks slightly below Royal Caribbean in scale and onboard thrills but outpaces Carnival in premium amenities and destination-focused experiences. It strikes a balance between affordability and luxury, making it a favorite for both first-time and experienced cruisers.

Is Princess Cruise Line considered a luxury cruise brand?

While not a true luxury line like Regent or Seabourn, Princess Cruise Line ranks as a premium brand with upscale touches, including specialty dining, enrichment programs, and MedallionClass technology. Its offerings cater to travelers seeking refined experiences without ultra-luxury pricing.

What do industry awards say about Princess Cruise Line’s ranking?

Princess frequently earns top-3 rankings in categories like “Best Cruise Line for Itineraries” (Travel Weekly) and “Best Value” (Cruise Critic). These accolades reinforce its strong position among mid-to-high-tier cruise brands.

How does Princess Cruise Line rank for families and solo travelers?

Princess scores highly for solo travelers (thanks to dedicated solo cabins) and families (with kid-friendly activities and flexible dining). It ranks above average in these segments but trails niche family-focused lines like Disney Cruise Line.

Does Princess Cruise Line rank well for environmental and safety standards?

Yes, Princess ranks among the industry leaders in sustainability, with advanced wastewater treatment and carbon reduction initiatives. Its safety protocols also exceed international standards, earning high marks in CDC inspections and traveler trust.