What Other Cruise Lines Are Owned by Royal Caribbean Revealed

Royal Caribbean Group owns several major cruise lines, including Celebrity Cruises, Silversea Cruises, and TUI Cruises, forming one of the largest and most diverse fleets in the industry. This strategic portfolio allows the company to cater to luxury, premium, and family-focused travelers worldwide.

Key Takeaways

• Royal Caribbean Group owns 5 brands: Includes Royal Caribbean International, Celebrity, Silversea, TUI, and Azamara.
• Luxury travelers choose Silversea: Ultra-premium all-inclusive cruises with small-ship experiences.
• Celebrity Cruises offers upscale voyages: Modern luxury with innovative design and dining.
• Azamara focuses on destination immersion: Longer stays and overnight port visits for deeper exploration.
• TUI Cruises targets German market: Premium family-friendly sailings with local flair.
• Diverse fleets cater to all budgets: From mainstream to luxury, options suit every traveler.

The Royal Caribbean Family: A Global Cruise Empire

When you think of Royal Caribbean International, you likely envision towering cruise ships with rock-climbing walls, robotic bartenders, and skydiving simulators. But behind this industry-leading brand lies a much larger empire that extends far beyond its signature Quantum- and Oasis-class vessels. Royal Caribbean Group (formerly Royal Caribbean Cruises Ltd.) is not just a single cruise line—it’s a multinational corporation with a diverse portfolio of brands, each catering to distinct travel markets and experiences. From luxury expedition cruises to budget-friendly island getaways, the Royal Caribbean Group owns or has significant stakes in several prominent cruise lines that collectively dominate the global cruising landscape.

Understanding the full scope of Royal Caribbean’s holdings reveals how this powerhouse has strategically expanded to meet the evolving demands of travelers worldwide. Whether you’re a luxury seeker, an adventure enthusiast, or a family looking for fun-filled vacations, there’s likely a cruise line under the Royal Caribbean umbrella designed just for you. This comprehensive guide explores what other cruise lines are owned by Royal Caribbean, diving into their unique identities, target markets, fleet sizes, and strategic importance within the group. By the end, you’ll have a clear picture of how Royal Caribbean Group leverages its diverse brands to dominate the seas—and how you can benefit from choosing one of their many offerings.

1. Royal Caribbean International: The Flagship Brand

The Pioneer of Modern Cruising

As the flagship brand of the Royal Caribbean Group, Royal Caribbean International (RCI) is synonymous with innovation, scale, and entertainment. Founded in 1968, it revolutionized the cruise industry by introducing massive, feature-packed ships designed to deliver non-stop excitement. Today, RCI operates one of the largest fleets in the world, including the record-breaking Icon of the Seas, which launched in 2024 as the largest cruise ship ever built.

The brand targets families, couples, and first-time cruisers with a blend of high-energy activities and relaxed onboard experiences. Think of attractions like FlowRider surf simulators, North Star observation capsules, and Broadway-style shows—all standard on many RCI ships. Its itineraries span the Caribbean, Alaska, Europe, Asia, and beyond, making it a go-to choice for global travelers.

Fleet Highlights and Innovation

RCI’s fleet includes several class-defining vessels:

• Oasis-class: The largest cruise ships in the world, featuring neighborhoods like Central Park, Boardwalk, and the Royal Promenade.
• Quantum-class: Known for cutting-edge tech like robot bartenders (Bionic Bar) and skydiving simulators (RipCord by iFly).
• Icon-class: The new standard for luxury and sustainability, with LNG-powered engines, advanced water recycling, and immersive experiences like Category 6 water park.

Tip: If you’re booking your first cruise, consider a Quantum- or Oasis-class ship for maximum variety and entertainment. These vessels offer something for every age and interest, making them ideal for multigenerational groups.

Strategic Importance Within the Group

As the group’s primary revenue driver, Royal Caribbean International accounts for roughly 50% of the company’s total capacity. Its success has funded expansions into other markets and enabled investments in sustainability and digital innovation. The brand also serves as a testing ground for new concepts—many of which eventually trickle down to sister brands. For example, the Bionic Bar debuted on Quantum-class ships before appearing on select Celebrity Cruises vessels.

2. Celebrity Cruises: Luxury Redefined

Elevating the Cruise Experience

Launched in 1990 and fully acquired by Royal Caribbean Group in 1997, Celebrity Cruises occupies the premium/luxury niche within the portfolio. Designed for travelers who want sophistication without sacrificing comfort, Celebrity blends modern elegance with curated experiences. Think of it as Royal Caribbean’s “grown-up” sibling—less about roller coasters and more about gourmet dining, wellness retreats, and cultural immersion.

What sets Celebrity apart is its focus on refined design, exclusive partnerships, and destination-focused itineraries. The brand partners with Michelin-starred chefs, collaborates with art institutions, and offers immersive shore excursions like private vineyard tours in Tuscany or glacier hikes in Alaska.

Fleet Evolution: From X to Edge

Celebrity’s fleet has evolved through several class upgrades:

• Solstice-class: Introduced in 2008, featuring glass-blowing shows, lawn clubs, and AquaClass spa accommodations.
• Reflection-class: A Solstice-class expansion with larger staterooms and enhanced dining options.
• Edge-class: The brand’s most innovative series, with infinite verandas, Magic Carpet (a movable platform for dining and embarkation), and Resort Deck with a cantilevered pool.

Example: Celebrity Beyond (2022) showcases the Edge-series’ pinnacle, offering a rooftop garden, expanded wellness programs, and a partnership with wellness expert Dr. Andrew Weil.

Why Choose Celebrity?

Celebrity is perfect for travelers who value:

• Smaller ships (average capacity: 2,900 vs. RCI’s 6,000+)
• Higher staff-to-guest ratios
• Specialty dining included in premium fares
• Itineraries focused on cultural and culinary experiences

Tip: Opt for an AquaClass or Retreat suite for access to exclusive lounges, spa perks, and personalized concierge service.

3. Silversea Cruises: Ultra-Luxury and Expedition

The Pinnacle of Luxury and Exploration

Acquired by Royal Caribbean Group in 2018 (with full ownership finalized in 2020), Silversea Cruises represents the group’s entry into the ultra-luxury and expedition market. Known for its all-inclusive model, intimate ships, and off-the-beaten-path destinations, Silversea caters to affluent travelers seeking exclusivity and adventure.

Unlike RCI or Celebrity, Silversea’s focus is on destination immersion rather than onboard entertainment. Ships carry between 100 and 700 guests, allowing access to remote ports like Antarctica, the Amazon, and the Northwest Passage. Every suite includes butler service, and fares cover premium spirits, gratuities, and most excursions.

Fleet Diversity: From Yachts to Expeditions

Silversea operates three distinct ship types:

• Classic Ships: Silver Spirit, Silver Muse, and Silver Moon (capacity: 500–700) with fine dining, spacious suites, and cultural programming.
• Expedition Ships: Silver Cloud and Silver Wind (converted to expedition use) equipped with Zodiacs, kayaks, and expert naturalists.
• Yachts: Silver Origin (Galápagos) and upcoming Silver Ray—designed for ultra-intimate, all-suite experiences.

Example: On Silver Cloud Expeditions, guests explore the Antarctic Peninsula with marine biologists, learning about penguin colonies and glacial ecosystems.

Strategic Role in the Royal Caribbean Group

Silversea strengthens the group’s position in the high-margin luxury sector. It also enables Royal Caribbean to compete with rivals like Regent Seven Seas and Seabourn. Notably, Silversea’s Project Evolution (2023) introduced LNG-powered expedition ships, aligning with the group’s sustainability goals.

Tip: Book a World Cruise (90+ days) for a once-in-a-lifetime journey across continents, with curated events and private charter flights included.

4. TUI Cruises: German Market Dominance

A Joint Venture for the European Audience

While not a full subsidiary, TUI Cruises is a critical part of Royal Caribbean Group’s European strategy. Established in 2008 as a 50/50 joint venture between Royal Caribbean and Germany’s TUI Group, this brand caters specifically to German-speaking travelers. With ships designed for the European market—think shorter itineraries, family-friendly pricing, and German-language programming—TUI Cruises has become a dominant player in Northern Europe.

Ships like Mein Schiff 6 and Mein Schiff 1 blend modern German design with RCI’s operational expertise. The brand emphasizes wellness, sustainability, and value, offering all-inclusive packages that cover drinks, gratuities, and select excursions.

Fleet and Market Positioning

TUI Cruises operates a fleet of six Mein Schiff (My Ship) vessels, all built by Meyer Turku in Finland. Key features include:

• Energy-efficient propulsion systems
• German-style wellness centers (e.g., saunas, thermal suites)
• Family cabins with separate kids’ areas
• Itineraries focused on the Baltic, Mediterranean, and Canary Islands

Example: Mein Schiff 7 (2024) is the first in the fleet to use LNG fuel, reducing emissions by 20% compared to traditional ships.

Why This Partnership Matters

The TUI Cruises partnership allows Royal Caribbean to:

• Access the lucrative German cruise market (Europe’s largest)
• Leverage TUI’s distribution network (Europe’s biggest tour operator)
• Test European-centric concepts (e.g., shorter cruises, wellness focus)

Tip: If you’re a German-speaking traveler, TUI Cruises offers a seamless, stress-free experience with familiar food, language, and cultural touches.

5. Other Strategic Investments and Partnerships

Pullmantur Cruises: A Cautionary Tale

Royal Caribbean Group previously owned Pullmantur Cruises, a Spanish-based line targeting the Iberian market. However, Pullmantur filed for bankruptcy in 2020 due to pandemic-related financial strain. While no longer operational, its story highlights the risks of regional brands in volatile markets. The group has since shifted focus to its core brands, though it retains some Pullmantur vessels (e.g., Horizon) for charter operations.

Hurtigruten Expeditions: A Minority Stake

In 2022, Royal Caribbean Group acquired a 20% stake in Hurtigruten Expeditions, a Norwegian-based expedition line. This partnership expands the group’s reach in the Arctic, Antarctic, and coastal Norway markets. Hurtigruten’s ships, like MS Roald Amundsen, use hybrid-electric propulsion and focus on eco-tourism—complementing Silversea’s expedition offerings.

Digital and Sustainability Initiatives

Beyond ownership, Royal Caribbean Group invests in cross-brand innovations:

• Royal Caribbean’s App: Used across RCI, Celebrity, and Silversea for mobile check-in, dining reservations, and real-time updates.
• Destination Net Zero: A 2030 goal for carbon neutrality, with LNG ships, shore power connections, and advanced waste management.
• Perfect Day at CocoCay: A private island shared by RCI and Celebrity, featuring water parks, beaches, and adventure zones.

Comparative Overview: Key Data and Takeaways

Brand	Ownership	Fleet Size (2024)	Target Market	Signature Feature
Royal Caribbean International	100%	28 ships	Families, first-time cruisers	Oasis-class megaships
Celebrity Cruises	100%	16 ships	Luxury seekers, couples	Edge-class infinite verandas
Silversea Cruises	100%	12 ships	Ultra-luxury, expeditions	All-inclusive butler service
TUI Cruises	50% (JV)	6 ships	German-speaking travelers	Mein Schiff wellness focus
Hurtigruten Expeditions	20%	8 ships	Eco-conscious explorers	Hybrid-electric ships

This table underscores how Royal Caribbean Group uses diversification to capture multiple market segments. From budget-friendly (TUI) to ultra-luxury (Silversea), each brand serves a unique niche while benefiting from shared technology, sustainability efforts, and operational synergies.

Conclusion: The Power of a Multi-Brand Strategy

When you ask, “What other cruise lines are owned by Royal Caribbean?” the answer is more than just a list—it’s a blueprint for global cruising dominance. By owning or partnering with brands like Celebrity, Silversea, TUI Cruises, and Hurtigruten, Royal Caribbean Group has built an ecosystem where innovation flows across the portfolio, sustainability goals are shared, and travelers have unmatched choice.

Whether you’re drawn to the adrenaline-pumping thrills of an Oasis-class ship, the refined elegance of a Celebrity Edge vessel, or the remote adventures of a Silversea expedition, there’s a Royal Caribbean Group brand tailored to your dreams. The group’s strategy isn’t just about scale—it’s about smart diversification. By understanding each brand’s strengths, you can make informed decisions that match your travel style, budget, and bucket-list goals.

Looking ahead, expect even more integration: shared private destinations, cross-brand loyalty rewards, and unified sustainability initiatives. For travelers, this means greater value, consistency, and unforgettable experiences. So next time you plan a cruise, remember: when you choose any Royal Caribbean Group brand, you’re not just booking a vacation—you’re tapping into a global network of innovation, luxury, and adventure. The seas are vast, but with Royal Caribbean’s family of brands, your perfect voyage is closer than you think.

Frequently Asked Questions

What other cruise lines are owned by Royal Caribbean?

Royal Caribbean Group owns several popular cruise brands, including Celebrity Cruises, Silversea Cruises, and a joint venture with TUI called TUI Cruises. These subsidiaries allow the company to cater to diverse markets, from luxury travelers to mainstream vacationers.

Is Celebrity Cruises part of Royal Caribbean?

Yes, Celebrity Cruises is a wholly owned subsidiary of Royal Caribbean Group, acquired in 1997. It operates as a premium brand, offering upscale experiences while benefiting from Royal Caribbean’s global infrastructure.

Does Royal Caribbean Group own any luxury cruise lines?

Absolutely. Royal Caribbean owns Silversea Cruises, a leading ultra-luxury and expedition cruise line, which joined the group in 2018. This partnership expanded Royal Caribbean’s reach in the high-end cruise market.

Are there any European cruise brands under Royal Caribbean?

Yes, Royal Caribbean co-owns TUI Cruises, a German-based cruise line, in partnership with TUI Group. It targets the European market with a focus on German-speaking passengers.

What other cruise lines are owned by Royal Caribbean besides the major names?

In addition to Celebrity and Silversea, Royal Caribbean holds a 50% stake in Hapag-Lloyd Cruises (sold in 2022 but previously part of its portfolio). The group also invests in smaller ventures like Azamara, which it sold in 2021 but retains a minority interest in.

How does Royal Caribbean Group manage multiple cruise lines?

Royal Caribbean Group operates its brands autonomously to preserve their unique identities while leveraging shared resources like technology, marketing, and purchasing power. This strategy ensures each brand meets specific traveler needs under the larger corporate umbrella.