What Other Cruise Lines Are Affiliated With Royal Caribbean Revealed

Royal Caribbean Group owns several major cruise lines, including Celebrity Cruises, Silversea Cruises, and a majority stake in TUI Cruises and Hapag-Lloyd Cruises, forming a powerful global portfolio. These affiliates operate under distinct brands but share operational synergies, expanding Royal Caribbean’s reach across luxury, premium, and European markets. Discover how this network elevates the cruise experience for every traveler.

Key Takeaways

• Royal Caribbean Group owns 100% of Royal Caribbean International and fully controls its flagship brand operations.
• It holds 50% ownership of Silversea Cruises, a luxury expedition line, via a joint venture.
• Royal Caribbean fully acquired Celebrity Cruises in 1997, expanding its premium market reach.
• It co-owns TUI Cruises (50%) with TUI Group, targeting German-speaking markets.
• Hapag-Lloyd Cruises is 50% owned by Royal Caribbean, focusing on luxury and expedition travel.
• Strategic partnerships extend market influence without full ownership, like Silversea and TUI Cruises.

What Other Cruise Lines Are Affiliated With Royal Caribbean Revealed

The Royal Caribbean Group: A Global Cruise Powerhouse

When you think of luxury, innovation, and unforgettable cruise experiences, Royal Caribbean is likely one of the first names that comes to mind. Known for its groundbreaking ships, thrilling onboard attractions, and global itineraries, Royal Caribbean International has long been a leader in the cruise industry. But what many travelers don’t realize is that this iconic brand is just one piece of a much larger puzzle. The company operates under a corporate umbrella that includes several other major cruise lines, each with its own unique identity, target audience, and niche in the market.

Understanding the affiliated cruise lines under the Royal Caribbean umbrella can help travelers make more informed decisions about their next vacation. Whether you’re seeking a family-friendly adventure, an ultra-luxury experience, or a culturally immersive journey, knowing which brands are part of the same family can open up a world of possibilities. From shared loyalty programs to cross-brand promotions, these affiliations offer benefits that go beyond just booking a cruise. In this article, we’ll dive deep into the Royal Caribbean Group and reveal which cruise lines are part of this global empire.

The Parent Company: Royal Caribbean Group

The Royal Caribbean Group, formerly known as Royal Caribbean Cruises Ltd., is the parent company that oversees a diverse portfolio of cruise brands. Founded in 1968, the company has grown from a single brand into one of the world’s largest cruise corporations. Headquartered in Miami, Florida, the group operates in over 100 countries and employs more than 100,000 people globally. Its mission is to deliver exceptional vacation experiences through innovation, sustainability, and customer-centric service.

What sets the Royal Caribbean Group apart is its strategic approach to market segmentation. Rather than trying to be everything to everyone, the company has acquired and developed distinct brands that cater to different demographics and travel preferences. This allows them to dominate multiple segments of the cruise market simultaneously, from mass-market to luxury and expedition cruising.

As of 2024, the Royal Caribbean Group controls approximately 22% of the global cruise market share, making it the second-largest cruise company after Carnival Corporation. This dominance is not just due to Royal Caribbean International’s success but also the strength of its affiliated brands. Let’s explore each of these brands in detail.

Royal Caribbean International: The Flagship Brand

As the namesake and flagship brand of the Royal Caribbean Group, Royal Caribbean International (RCI) is the most recognized and widely traveled of the affiliated lines. Launched in 1969, RCI has built a reputation for pushing the boundaries of what’s possible on a cruise ship. From the world’s largest cruise vessels—like the Icon of the Seas—to industry-first innovations like the North Star glass capsule and FlowRider surf simulator, RCI is synonymous with excitement and modernity.

Key Features of Royal Caribbean International

• Ship Size: RCI operates some of the largest cruise ships in the world, including the Oasis, Quantum, and Icon-class vessels. These ships can carry over 6,000 passengers and feature amenities like zip lines, ice-skating rinks, and robotic bartenders.
• Target Audience: Primarily families, multi-generational travelers, and younger cruisers seeking high-energy, activity-packed vacations.
• Itineraries: Extensive global coverage, including the Caribbean, Alaska, Europe, Asia, and the South Pacific.
• Onboard Experience: High-tech entertainment, diverse dining options (from casual buffets to fine dining), and a focus on innovation.

Why It Matters for Travelers

For those considering a cruise with Royal Caribbean International, knowing that it’s part of a larger group means access to shared resources and benefits. For example, RCI guests can often take advantage of cross-brand promotions, such as discounts on Celebrity Cruises or Silversea voyages through loyalty program partnerships. Additionally, the company’s investment in sustainability—like the Destination Net Zero initiative—applies across all brands, ensuring eco-conscious travelers can feel good about their choice.

Tip: If you’re new to cruising, Royal Caribbean International is an excellent entry point. Their ships are designed to be self-contained resorts, making them ideal for first-time cruisers who want everything in one place.

Celebrity Cruises: The Premium Affiliate

Acquired by the Royal Caribbean Group in 1997, Celebrity Cruises occupies the premium segment of the market, offering a more refined and sophisticated experience than its sister brand, RCI. While still family-friendly, Celebrity targets couples, solo travelers, and older cruisers who appreciate elegance, personalized service, and gourmet dining. The brand is often described as “the thinking person’s cruise line” due to its focus on culture, wellness, and culinary excellence.

What Sets Celebrity Cruises Apart?

• Ship Design: Celebrity’s ships are known for their modern, minimalist aesthetics and spacious staterooms. The Edge-class ships, like Celebrity Edge and Celebrity Ascent, feature the Magic Carpet, a robotic platform that moves up and down the ship’s side, serving as a bar, embarkation station, or dining venue.
• Service Level: Higher staff-to-guest ratios and a focus on personalized service. Many ships offer Retreat areas with private lounges, sun decks, and concierge service for suite guests.
• Dining: Celebrity partners with Michelin-starred chefs and offers Le Petit Chef, an immersive 3D dining experience. The Main Dining Room features open seating with rotating menus.
• Wellness: The Spa and Fitness centers are among the best in the industry, with programs like Mindfulness and Yoga on the Lawn.

Practical Benefits for Cruisers

One of the biggest perks of booking with Celebrity Cruises is the Celebrity Rewards program, which is linked to the Royal Caribbean Group’s loyalty ecosystem. Members can earn points on Celebrity voyages and redeem them for discounts on RCI or Silversea cruises. Additionally, Celebrity often offers cross-brand promotions, such as “Book a Celebrity cruise, get 50% off a Royal Caribbean sailing.”

Example: A couple celebrating their 25th anniversary might choose a 10-night Celebrity cruise to the Mediterranean for its romantic ambiance, then use their rewards to book a family-friendly 7-night RCI cruise in the Caribbean with their children.

Tip: If you’re looking for a more upscale experience but don’t want to break the bank, consider booking a Concierge Class or AquaClass stateroom. These mid-tier options offer premium perks at a fraction of the suite price.

Silversea Cruises: The Ultra-Luxury Arm

Perhaps the most exclusive brand in the Royal Caribbean Group’s portfolio is Silversea Cruises. Acquired in 2018, Silversea caters to the ultra-luxury market, offering all-suite, all-inclusive voyages on smaller, more intimate ships. With a guest capacity of 254 to 596 passengers, Silversea emphasizes personalized service, destination immersion, and a “white-glove” experience. This is the cruise line for travelers who want to explore remote corners of the world without sacrificing comfort.

Defining Features of Silversea

• All-Inclusive Model: Fares cover everything—from gratuities and premium beverages to shore excursions and Wi-Fi. Even butler service is included for all suites.
• Small Ships: Silversea’s vessels are designed for destination-focused cruising, allowing access to ports that larger ships can’t reach (e.g., the Arctic, Antarctica, or small Polynesian atolls).
• Expedition Cruising: The Expedition Fleet (e.g., Silver Endeavour) offers expert-led Zodiac landings, wildlife viewing, and educational lectures.
• Onboard Experience: Elegant lounges, gourmet dining (with options like La Dame by Relais & Châteaux), and a focus on relaxation rather than entertainment.

Why Silversea Stands Out

For travelers seeking a once-in-a-lifetime experience, Silversea is hard to beat. The brand’s Grand Voyages—such as a 140-day world cruise—are legendary among luxury cruisers. Additionally, Silversea’s partnership with the Royal Caribbean Group has led to investments in new ships, including the Silver Nova, the first LNG-powered ultra-luxury vessel.

Example: A retired couple might book a Silversea expedition cruise to Antarctica, complete with private helicopter tours and a chance to see penguins in their natural habitat. They could then use their Royal Caribbean Group loyalty benefits to book a shorter, more casual cruise with Celebrity or RCI later in the year.

Tip: If you’re new to luxury cruising, consider starting with a shorter Silversea voyage (e.g., 7–10 nights) to test the waters before committing to a longer, more expensive trip.

TUI Cruises & Hapag-Lloyd: The European Affiliates

While the Royal Caribbean Group is best known for its American brands, it also has a significant presence in Europe through joint ventures with TUI Cruises and Hapag-Lloyd Cruises. These partnerships allow the group to tap into the European market, which has distinct preferences and travel behaviors compared to North America.

TUI Cruises: The German Market Leader

Founded in 2009 as a 50/50 joint venture between Royal Caribbean Group and TUI AG, TUI Cruises targets the German-speaking market (Germany, Austria, Switzerland). The brand operates a fleet of modern, mid-sized ships (e.g., Mein Schiff series) with a focus on German-language service, European cuisine, and family-friendly amenities.

• Key Features: All-inclusive pricing, wellness-focused itineraries, and a strong emphasis on sustainability.
• Unique Offering: TUI Cruises partners with local German brands for onboard experiences, such as Deutsche Bahn (rail) and Rewe (groceries).

Hapag-Lloyd Cruises: Luxury and Expedition in One

Another joint venture, Hapag-Lloyd Cruises (owned 50/50 by Royal Caribbean Group and TUI AG), offers two distinct experiences:

• Hapag-Lloyd Kreuzfahrten: Luxury cruising with ships like Europa 2, known for its 5-star service and gourmet dining.
• Hanseatic Nature & Spirit: Expedition vessels that explore polar regions and the Arctic with expert naturalists.

These brands appeal to European travelers who value cultural immersion, environmental responsibility, and high-end service. For North American cruisers, booking with TUI or Hapag-Lloyd can be a way to experience a different style of cruising—one that prioritizes relaxation over high-energy entertainment.

Tip: If you’re an English speaker, check language options before booking. While some TUI and Hapag-Lloyd ships offer English-speaking staff, others may cater primarily to German guests.

Shared Benefits and Loyalty Programs Across Affiliated Brands

One of the most compelling reasons to explore the Royal Caribbean Group’s affiliated brands is the shared loyalty ecosystem. While each brand has its own rewards program, they are interconnected, allowing travelers to earn and redeem benefits across the entire portfolio.

How the Loyalty System Works

• Crown & Anchor Society (RCI): The flagship loyalty program, with tiers like Gold, Platinum, and President’s Club. Benefits include priority check-in, complimentary drinks, and free internet.
• Celebrity Rewards: Tiers include Select, Elite, and Elite Plus. Elite members get perks like free laundry and spa credits.
• Silversea Circle: The most exclusive program, with benefits like complimentary shore excursions and suite upgrades.

Members of any of these programs can earn points on voyages with other affiliated brands and redeem them for discounts, onboard credits, or even free cruises. For example, a Platinum Crown & Anchor member can use their status to receive a 10% discount on a Silversea booking.

Cross-Brand Promotions and Partnerships

The Royal Caribbean Group frequently runs promotions that encourage cruisers to try different brands. Examples include:

• “Try Celebrity”: Book a Royal Caribbean cruise, get a 50% discount on a future Celebrity voyage.
• “Silversea Discovery”: First-time Silversea guests receive a free shore excursion on their next cruise.
• Group Bookings: Families or friends can book separate brands but stay in the same destination, using shared loyalty benefits.

Tip: Always ask your travel agent about cross-brand promotions. These deals are often time-limited but can save you hundreds of dollars.

Data Table: Comparing Royal Caribbean Group Brands

Brand	Market Segment	Ship Size (Passengers)	Key Features	Loyalty Program
Royal Caribbean International	Mass-Market	3,000–7,600	Innovation, entertainment, family-friendly	Crown & Anchor Society
Celebrity Cruises	Premium	2,000–3,200	Gourmet dining, wellness, modern design	Celebrity Rewards
Silversea Cruises	Ultra-Luxury	254–596	All-inclusive, small ships, expedition	Silversea Circle
TUI Cruises	German Market	1,800–2,500	All-inclusive, sustainability, family-focused	Mein Schiff Club
Hapag-Lloyd Cruises	Luxury/Expedition	150–500	5-star service, polar expeditions	Hapag-Lloyd Circle

Conclusion: Choosing the Right Affiliated Brand for Your Cruise

The Royal Caribbean Group’s network of affiliated cruise lines offers something for every type of traveler. Whether you’re a thrill-seeking family looking for the next big ship, a couple seeking a romantic getaway, or a luxury explorer wanting to visit remote destinations, there’s a brand within this group that fits your needs. By understanding the differences between Royal Caribbean International, Celebrity Cruises, Silversea, TUI Cruises, and Hapag-Lloyd Cruises, you can make smarter choices and take advantage of shared benefits like loyalty rewards and cross-brand promotions.

As the cruise industry continues to evolve, the Royal Caribbean Group is well-positioned to lead with innovation, sustainability, and customer-centric service. So, the next time you plan a cruise, don’t limit yourself to just one brand. Explore the entire family of affiliated lines and discover the perfect vacation for you. After all, when it comes to cruising, the world is your oyster—and Royal Caribbean Group is your gateway to it.

Frequently Asked Questions

What other cruise lines are affiliated with Royal Caribbean?

Royal Caribbean Group owns several affiliated cruise lines, including Celebrity Cruises, Silversea Cruises, and TUI Cruises (through a joint venture). These brands operate under the same parent company while catering to different market segments, from luxury to family-friendly voyages.

Is Celebrity Cruises part of Royal Caribbean?

Yes, Celebrity Cruises is a wholly owned subsidiary of Royal Caribbean Group. While it operates independently with its own fleet and branding, it shares resources and corporate oversight with Royal Caribbean International.

Does Royal Caribbean own luxury cruise lines?

Royal Caribbean Group owns Silversea Cruises, a luxury expedition line known for all-suite ships and immersive travel experiences. This affiliation allows Royal Caribbean to serve high-end travelers seeking ultra-luxury cruising.

Are Royal Caribbean and Azamara affiliated?

No, Azamara is not affiliated with Royal Caribbean. It was previously part of Royal Caribbean Group but was sold in 2019 and is now owned by Sycamore Partners, operating as an independent brand.

What other cruise lines are affiliated with Royal Caribbean outside North America?

Outside North America, Royal Caribbean Group has a joint venture with TUI AG to operate TUI Cruises in Europe, targeting the German-speaking market. The group also partners with Hapag-Lloyd Cruises (minority stake) for premium European expeditions.

How does Royal Caribbean’s affiliation with Silversea benefit travelers?

Through its affiliation with Silversea, Royal Caribbean offers loyal customers access to exclusive luxury itineraries and onboard credits via reciprocal loyalty programs. Travelers also benefit from shared expertise in expedition cruising and global destination partnerships.