What Is the Premium Beverage Package on Norwegian Cruise Line

The Premium Beverage Package on Norwegian Cruise Line is a top-tier drink plan that offers unlimited access to premium cocktails, spirits, wines by the glass, beer, and non-alcoholic beverages for one flat daily rate. Ideal for frequent drinkers, it covers most drinks up to $15 in value and includes perks like discounts on bottles of wine and specialty coffees—making it a smart choice for maximizing onboard enjoyment.

Key Takeaways

• Unlimited premium drinks include cocktails, wine, and beer up to $15.
• Covers top-shelf liquor and specialty coffees at no extra cost.
• Daily gratuities included—no surprise fees for premium service.
• Excludes minibar and room service—read the fine print before booking.
• Best for frequent drinkers—calculate if usage justifies the cost.
• Shareable with cabin mates—great for couples or groups splitting costs.

What Is the Premium Beverage Package on Norwegian Cruise Line

Imagine sipping a perfectly chilled mojito poolside as the sun sets over the Caribbean, or toasting to a special occasion with a premium glass of Cabernet Sauvignon at one of Norwegian Cruise Line’s (NCL) specialty restaurants—all without worrying about the bill. For many cruisers, the Premium Beverage Package (PBP) offered by Norwegian Cruise Line is the key to unlocking this kind of carefree, indulgent vacation experience. But what exactly does this package include? Is it worth the price? And how can you maximize its value during your cruise?

Norwegian Cruise Line has long been known for its “Freestyle Cruising” concept, which emphasizes flexibility, choice, and personalized experiences. A cornerstone of this approach is the wide array of beverage packages designed to cater to different tastes and budgets. Among these, the Premium Beverage Package stands out as the most comprehensive and popular option for guests who want to enjoy unlimited drinks—from craft cocktails and premium wines to specialty coffees and bottled water—without constantly reaching for their wallet. Whether you’re a cocktail enthusiast, a wine lover, or someone who simply enjoys a refreshing soda throughout the day, understanding the ins and outs of this package can significantly enhance your cruise enjoyment. In this guide, we’ll dive deep into everything you need to know about the Premium Beverage Package on Norwegian Cruise Line, from what’s included and how it works to insider tips for getting the most bang for your buck.

What Does the Premium Beverage Package Include?

The Premium Beverage Package is designed to provide guests with an all-inclusive beverage experience across the entire ship. Unlike some cruise lines that limit drink options or impose strict exclusions, NCL’s PBP is remarkably inclusive, making it a top choice for travelers seeking convenience and luxury. Below is a detailed breakdown of what’s covered under this package.

Alcoholic Beverages: Cocktails, Wine, Beer, and More

The core of the Premium Beverage Package is its expansive selection of alcoholic drinks. Guests can enjoy unlimited cocktails, including classics like martinis, margaritas, mojitos, and daiquiris, as well as NCL’s signature creations. The package covers drinks up to $15 per serving—this means you can order a premium cocktail at any bar or lounge without additional charges, as long as it falls within that price range.

• Wine by the glass: Choose from a rotating selection of red, white, rosé, and sparkling wines. Most house pours and mid-tier varietals (e.g., Pinot Grigio, Merlot, Sauvignon Blanc) are included. Premium bottles (e.g., Dom Pérignon, Opus One) are not covered but can be purchased at a discounted rate with the package.
• Beer: Domestic and imported beers, including craft brews and seasonal offerings, are available at no extra cost. This includes popular brands like Heineken, Stella Artois, and local craft options on select itineraries.
• Liquor and spirits: All standard spirits are included, from vodka and rum to tequila and whiskey. You can order mixed drinks, shots, or even build your own cocktail at bars like the Bar City or Spice H2O.

Non-Alcoholic Options: Sodas, Juices, and Specialty Drinks

One of the standout features of the Premium Beverage Package is its inclusion of high-quality non-alcoholic beverages. This makes it ideal for families, designated drivers, or health-conscious travelers who still want to enjoy premium options.

• Bottled water: Both still and sparkling water (e.g., Perrier, San Pellegrino) are included in unlimited quantities.
• Soft drinks and juices: All fountain sodas, canned beverages, and fresh juices are covered. You can order Coca-Cola products, iced tea, lemonade, and more at any bar or dining venue.
• Specialty coffees and teas: Enjoy espresso, cappuccino, latte, macchiato, and premium teas at coffee bars like Starbucks (on select ships) or The Coffee Bar. This is a major perk, as specialty coffees can otherwise cost $5–$7 each.
• Energy drinks: Red Bull, Monster, and similar beverages are included, perfect for early excursions or late-night dancing.

Where Can You Use the Package?

The Premium Beverage Package is valid across all onboard bars, lounges, restaurants, and poolside service areas. This includes:

• Main dining rooms
• Specialty restaurants (e.g., Cagney’s Steakhouse, Le Bistro, Teppanyaki)
• Room service (alcoholic beverages only; non-alcoholic options may incur a delivery fee)
• Pool bars and outdoor lounges
• Entertainment venues (e.g., comedy clubs, music lounges)

Note: The package does not cover drinks in the casino, mini-bars in staterooms, or purchases at port-side bars during shore excursions.

How Much Does the Premium Beverage Package Cost?

One of the most common questions cruisers have is: Is the Premium Beverage Package worth it? The answer depends on your drinking habits, itinerary, and budget. Let’s break down the pricing, value, and factors to consider.

Base Pricing and Daily Rates

As of 2024, the Premium Beverage Package typically costs between $89 and $99 per person, per day, depending on the ship, itinerary, and season. For a 7-night cruise, this translates to a total of $623 to $693 per person. However, NCL frequently runs promotions, such as:

• Buy One, Get One 50% Off: A popular offer where the second guest pays only half the daily rate.
• Free or Discounted Packages: Occasionally offered as part of a “Free at Sea” promotion, especially on longer sailings or during off-peak seasons.
• Pre-Cruise Purchase Discounts: Booking the package online before your cruise can save up to 10% compared to buying onboard.

When Does It Make Sense to Buy?

To determine if the package is cost-effective, calculate your average daily drink consumption. Here’s a practical example:

• 1 craft cocktail ($14.95)
• 2 glasses of wine ($12 each)
• 1 beer ($8.50)
• 1 specialty coffee ($6.50)
• 1 bottled water ($4.50)

Total: $58.90 per day—well below the package cost. However, if you add:

• 2 more cocktails
• 1 dessert wine
• 1 energy drink

The total jumps to $92.40, making the package a better value.

Hidden Savings and Perks

Beyond direct drink savings, the PBP unlocks additional benefits:

• Discounted wine by the bottle: Save 25–30% on premium bottles in specialty restaurants.
• Free drink refills: No need to wait for the waiter to notice your empty glass.
• Priority service: Some bars prioritize PBP guests during peak hours.
• No service charges: Unlike à la carte drinks, the package is all-inclusive with no added gratuities (though tips are still appreciated).

Who Should Buy the Premium Beverage Package?

The Premium Beverage Package isn’t for everyone. While it offers excellent value for some, it may be a waste of money for others. Here’s a breakdown of the ideal candidates—and those who might want to skip it.

The Best Candidates: Who Benefits Most?

• Social drinkers: If you plan to spend evenings at bars, lounges, or pool parties, the package pays for itself quickly. For example, three cocktails and two wines per night already exceed $60 in value.
• Foodies and wine lovers: Specialty restaurants like Le Bistro (French) and Onda by Scarpetta (Italian) offer premium wine pairings. The PBP covers these pairings, saving $15–$25 per person per dinner.
• Families with teens: While alcohol is age-restricted, non-alcoholic options (sodas, juices, bottled water) are unlimited. For families with older teens who drink, the package can be a cost-effective way to manage beverage expenses.
• Guests on longer cruises (7+ nights): The longer you sail, the more opportunities you have to use the package. A 14-night cruise doubles the potential value.

Who Should Avoid It?

• Light drinkers: If you typically enjoy 1–2 drinks per day, the package may not justify its cost. Consider the Premium Plus or à la carte options instead.
• Travelers on short cruises (3–4 nights): With fewer days to recoup the cost, the package is less likely to break even unless you drink heavily.
• Non-drinkers: The PBP is not transferable. If you don’t drink alcohol, the Refreshment Package (coffees, juices, water) may be a better fit.
• Guests with dietary restrictions: If you avoid alcohol, caffeine, or sugar, the package’s value diminishes significantly.

Pro Tip: Split the Cost Strategically

If you’re traveling with a partner who drinks less, consider splitting the package cost. For example:

• Buy the PBP for the heavier drinker.
• Use the “Buy One, Get One 50% Off” deal so the lighter drinker pays only $45–$50 per day.
• Share non-alcoholic drinks (e.g., bottled water, sodas) to maximize value.

How to Maximize the Value of Your Premium Beverage Package

Buying the package is just the first step—how you use it determines its true value. Follow these expert tips to get the most out of your investment.

Order Strategically: Know What’s Worth It

Not all drinks are created equal. To maximize savings, focus on high-margin items:

• Specialty cocktails: These often cost $14–$15 à la carte but are free with the PBP. Try NCL’s signature drinks, like the Norwegian Mule or Tropical Breeze.
• Premium wines: Order mid-tier bottles (e.g., $40–$60) in specialty restaurants to save 25–30%.
• Imported beers: Domestic beers are cheap, but imported/craft options (e.g., Guinness, Hoegaarden) offer better value.

Leverage Happy Hours and Promotions

NCL often runs Happy Hour deals (e.g., 2-for-1 cocktails, discounted wine flights) that can be combined with the PBP. For example:

• During a 2-for-1 cocktail hour, you get two premium drinks for the price of one—but with the PBP, both are free.
• Wine flights (3–4 small pours) are discounted by 20% for PBP holders.

Use It in Specialty Restaurants

Many cruisers overlook this, but the PBP covers drinks in all specialty restaurants, including:

• Cagney’s Steakhouse: Pair your steak with a glass of Cabernet Sauvignon (normally $14).
• Le Bistro: Enjoy a glass of Champagne with your duck confit.
• Teppanyaki: Sip on sake or a Japanese beer with your hibachi meal.

Take Advantage of Room Service (With Caveats)

You can order alcoholic drinks (e.g., wine, cocktails) via room service at no extra cost. However:

• Non-alcoholic options (sodas, coffee) may incur a $7.95 delivery fee.
• Service is limited to select hours (usually 5 PM–2 AM).

Don’t Forget the Non-Alcoholic Perks

Even if you’re not drinking alcohol, the PBP covers:

• Unlimited Starbucks coffee: Save $5–$7 per drink.
• Bottled water: Avoid $4–$5 per bottle at ports.
• Energy drinks: Perfect for early excursions.

Premium Beverage Package vs. Other NCL Drink Packages

Norwegian Cruise Line offers several beverage packages, each tailored to different needs. Understanding the differences can help you choose the right one.

Comparison Table: NCL Beverage Packages (2024)

Feature	Premium Beverage Package	Premium Plus	Refreshment Package	Specialty Dining Package
Price (per person/day)	$89–$99	$129–$149	$39–$49	$49–$59
Alcohol Limit	Up to $15 per drink	Up to $25 per drink	None (non-alcoholic only)	None (dining only)
Wine by the Glass	Yes (up to $15)	Yes (up to $25)	No	No
Specialty Coffee	Yes	Yes	Yes	No
Bottled Water	Yes (still & sparkling)	Yes	Yes	No
Best For	Social drinkers, wine lovers	Champagne lovers, premium cocktails	Families, non-drinkers	Foodies

When to Choose Premium Plus?

The Premium Plus package is ideal for guests who want access to high-end drinks like:

• Champagne by the glass (e.g., Veuve Clicquot)
• Premium cocktails (e.g., $18–$25 martinis)
• Top-shelf spirits (e.g., Macallan 18)

Why the Refreshment Package?

If you don’t drink alcohol, the Refreshment Package offers unlimited:

• Sodas, juices, bottled water
• Specialty coffees and teas
• Energy drinks

It’s a cost-effective option for families or health-focused travelers.

Conclusion: Is the Premium Beverage Package Worth It?

The Premium Beverage Package on Norwegian Cruise Line is more than just a drink deal—it’s a gateway to a more relaxed, indulgent, and enjoyable vacation. For social drinkers, wine enthusiasts, and families seeking convenience, the package offers unparalleled value, especially when paired with strategic ordering, Happy Hour deals, and specialty dining experiences. While the upfront cost may seem steep, the ability to enjoy unlimited premium cocktails, wines, beers, and non-alcoholic beverages without constantly checking prices transforms the cruising experience.

However, it’s not a one-size-fits-all solution. Light drinkers, non-drinkers, and those on short cruises may find better value in alternative packages or à la carte purchases. The key is to assess your drinking habits, itinerary length, and dining preferences before booking. Take advantage of pre-cruise discounts, split the cost with a travel partner, and focus on high-value drinks to maximize savings. Ultimately, the Premium Beverage Package isn’t just about saving money—it’s about enhancing your cruise with freedom, choice, and a touch of luxury. So raise a glass (included!) to a vacation where every sip is part of the adventure.

Frequently Asked Questions

What is the Premium Beverage Package on Norwegian Cruise Line?

The Premium Beverage Package (PBP) on Norwegian Cruise Line is a drink package that allows guests unlimited access to a wide selection of alcoholic and non-alcoholic beverages, including cocktails, wine, beer, spirits, and soft drinks, for a fixed daily price. It’s ideal for frequent drinkers looking to save money and enjoy convenience during their cruise.

How much does the Premium Beverage Package cost on NCL?

The cost of the Premium Beverage Package on Norwegian Cruise Line varies by itinerary, length of cruise, and when it’s purchased, but typically ranges from $99 to $128 per person, per day. Booking in advance online often offers a lower rate than purchasing onboard.

What drinks are included in the Norwegian Cruise Line Premium Beverage Package?

The package includes most drinks under $15, such as beer, wine by the glass, cocktails, spirits, soda, juices, specialty coffees, and bottled water. Premium brands and bottles above the price cap are available at an additional cost.

Is the Premium Beverage Package worth it on Norwegian Cruise Line?

It’s worth it if you plan to consume multiple drinks daily, especially premium cocktails or wine, as the package can pay for itself after just a few drinks. However, infrequent drinkers may find à la carte purchases more cost-effective.

Can I share the Premium Beverage Package with others in my cabin?

No, the Premium Beverage Package is non-transferable and can only be used by the person who purchased it. Each guest who wants the package must purchase it individually, and it must be bought for the entire duration of the cruise.

Does the Premium Beverage Package include gratuities on Norwegian Cruise Line?

Yes, a 20% gratuity is automatically added to the cost of the Premium Beverage Package at the time of purchase. This covers service charges for all drinks consumed under the package during your cruise.