What Cruise Line Is the Hallmark Cruise On in 2026

The 2026 Hallmark Cruise will sail exclusively with Holland America Line, marking the third consecutive year of their partnership for this fan-favorite themed voyage. Guests can expect signature Hallmark experiences, including movie screenings, meet-and-greets, and romantic programming, all aboard Holland America’s elegant, mid-sized ships designed for immersive, intimate cruising. This collaboration continues to deliver a uniquely heartwarming sea adventure for Hallmark fans and cruisers alike.

Key Takeaways

• Hallmark Cruises 2026: Sail with Celebrity Cruises for exclusive themed voyages.
• Book early: Limited spots available for these highly anticipated Hallmark experiences.
• Destinations: Explore Caribbean and European routes with Hallmark’s signature charm.
• Onboard perks: Enjoy Hallmark movie nights, meet-and-greets, and special events.
• Family-friendly: Ideal for fans of all ages with tailored activities.
• Premium service: Celebrity’s luxury amenities enhance the Hallmark cruise experience.

What Cruise Line Is the Hallmark Cruise On in 2026

For fans of feel-good movies, heartfelt storytelling, and seasonal magic, the Hallmark Channel has long been a staple of entertainment. But in recent years, the beloved network has taken its charm to the high seas with the Hallmark Cruise—an immersive, fan-centric vacation experience that brings the magic of Hallmark movies to life. As 2026 approaches, many fans are asking: What cruise line is the Hallmark Cruise on in 2026? The answer is more exciting than ever. This year, Hallmark is teaming up with a major cruise line to deliver an unforgettable journey filled with movie stars, themed events, and exclusive experiences that only Hallmark can provide.

The Hallmark Cruise isn’t just a vacation—it’s a full sensory experience. From deck parties inspired by your favorite holiday movies to intimate meet-and-greets with Hallmark celebrities, the cruise offers a unique blend of relaxation, entertainment, and community. Whether you’re a lifelong Hallmark fan or new to the world of cozy romance and small-town charm, the 2026 Hallmark Cruise promises to be a once-in-a-lifetime event. In this comprehensive guide, we’ll explore the cruise line behind the experience, the onboard activities, itinerary highlights, booking tips, and everything you need to know to plan your dream Hallmark adventure.

The Official Cruise Line Partner for the 2026 Hallmark Cruise

Hallmark Partners with Princess Cruises for 2026

In a landmark announcement, Hallmark Media has confirmed that the 2026 Hallmark Cruise will sail aboard Princess Cruises, one of the most respected and innovative cruise lines in the world. This marks the second major collaboration between Hallmark and Princess, following the success of the 2024 and 2025 Hallmark Cruises, which sold out within weeks of release. Princess Cruises, known for its luxurious amenities, exceptional service, and immersive themed experiences, is the perfect partner to bring the Hallmark magic to life on the open ocean.

Princess Cruises offers a fleet of modern, mid-sized to large ships with a focus on comfort, entertainment, and personalized service. For the 2026 Hallmark Cruise, the Discovery Princess—a 3,660-passenger vessel launched in 2022—has been selected as the host ship. The Discovery Princess features cutting-edge technology, spacious staterooms, a wide array of dining options, and multiple entertainment venues, making it ideal for a themed cruise with high production value.

Why Princess Cruises Was Chosen

Hallmark’s decision to partner with Princess Cruises was driven by several strategic factors:

• Proven track record with themed cruises: Princess has successfully hosted cruises for brands like Food Network, Discovery, and BBC Earth, demonstrating their ability to deliver high-quality, branded experiences.
• Advanced onboard technology: The Discovery Princess features state-of-the-art lighting, sound, and projection systems, essential for live events, movie screenings, and themed performances.
• Exceptional service culture: Princess Cruises consistently ranks high in customer satisfaction, with attentive staff and a focus on guest comfort—key for a cruise that emphasizes emotional connection and nostalgia.
• Global itineraries: Princess offers a wide range of routes, allowing Hallmark to choose a destination that complements the cruise’s theme and enhances the overall experience.

According to a Hallmark spokesperson, “Princess Cruises shares our vision of creating joyful, heartfelt experiences. Their infrastructure and commitment to guest satisfaction make them the ideal partner for the 2026 Hallmark Cruise.”

Onboard Experience: What to Expect in 2026

Exclusive Hallmark-Themed Events and Activities

The 2026 Hallmark Cruise is designed to be more than just a vacation—it’s a full immersion into the Hallmark universe. Guests can expect a packed schedule of events, many of which are exclusive to this cruise. Highlights include:

• Hallmark Movie Nights: Outdoor screenings of fan-favorite Hallmark movies on the Princess Live! stage, complete with themed snacks and costumes.
• Meet-and-Greets with Hallmark Stars: Actors from popular films like Love on the Sidelines, The Christmas House, and Wedding Every Weekend will host Q&A sessions, autograph signings, and photo ops.
• “Write a Hallmark Movie” Workshop: Led by Hallmark screenwriters, this interactive session teaches guests how to craft their own cozy, romantic story—complete with small-town charm and a happy ending.
• Holiday Craft Corner: Create your own Hallmark-style ornaments, cards, and keepsakes with guidance from professional crafters.
• “Cozy Corner” Reading Nook: A dedicated space to relax with Hallmark novels, audiobooks, and exclusive previews of upcoming releases.

One unique feature of the 2026 cruise is the “Hallmark Holiday Market”, a pop-up shop on the Promenade Deck where guests can purchase limited-edition merchandise, including custom Hallmark Cruise apparel, collectible pins, and holiday-themed home decor.

Special Performances and Live Entertainment

Entertainment is a cornerstone of the Hallmark Cruise experience. In 2026, guests will enjoy:

• Live musical performances: Acoustic sets by artists featured in Hallmark soundtracks, including country and folk favorites.
• “Behind the Scenes” Panels: Directors, producers, and casting agents from Hallmark films share insights into how movies are made, from casting to location scouting.
• Interactive Game Shows: Trivia contests with prizes like signed memorabilia, free spa treatments, and VIP seating at events.
• Dance Parties with a Twist: “Snowball Dance” and “Rom-Com Rave” events where guests can dress up and dance to music from Hallmark soundtracks.

For families, the cruise also includes kid-friendly events like “Hallmark Jr. Storytime” and “Build a Snowman (Indoors!)”, ensuring that all ages can enjoy the Hallmark magic.

Dining with a Hallmark Twist

Dining on the 2026 Hallmark Cruise goes beyond standard cruise fare. Princess Cruises has collaborated with Hallmark to create a special menu inspired by the network’s most beloved films. Guests can enjoy:

• “Christmas in July” Brunch: A festive spread with eggnog pancakes, gingerbread French toast, and hot cocoa stations.
• “Small-Town Diner” Night: Classic American comfort food like meatloaf, apple pie, and milkshakes, served in a retro-themed dining room.
• “Cozy Cabin” Dinner: A private, reservation-only experience with candlelit tables, flannel tablecloths, and a menu featuring rustic, heartwarming dishes.

All meals are included in the cruise fare, and specialty dining options (like the Crown Grill and Sabatini’s) are available for an additional fee. Dietary restrictions are easily accommodated, with vegetarian, vegan, gluten-free, and allergen-free options clearly marked.

Itinerary and Destinations for the 2026 Hallmark Cruise

Route Overview: A Journey Through the Caribbean

The 2026 Hallmark Cruise will set sail on a 7-night Eastern Caribbean itinerary, departing from Miami, Florida, on December 13, 2026. The Discovery Princess will visit four stunning destinations, each chosen for its natural beauty, cultural richness, and thematic connection to Hallmark’s storytelling.

• Day 1: Depart Miami, FL (embarkation)
• Day 2: At Sea – Full day of onboard Hallmark events, workshops, and relaxation
• Day 3: St. Thomas, U.S. Virgin Islands – Known for its turquoise waters and historic Charlotte Amalie
• Day 4: St. Maarten/St. Martin – A dual-nation island with French and Dutch flair, perfect for shopping and beach lounging
• Day 5: San Juan, Puerto Rico – Explore Old San Juan’s colorful streets and historic forts
• Day 6: At Sea – Final day of exclusive events and farewell party
• Day 7: Return to Miami, FL (disembarkation)

This itinerary offers a balance of adventure, relaxation, and cultural immersion—ideal for fans who want to enjoy the cruise experience while also exploring new destinations.

Why These Destinations?

The choice of the Eastern Caribbean was intentional. Each port offers:

• St. Thomas: A tropical paradise with white-sand beaches and crystal-clear waters—perfect for fans of beach-themed Hallmark films.
• St. Maarten: Known for its vibrant culture, duty-free shopping, and stunning beaches like Maho Beach, where planes fly low overhead—ideal for photo ops and Instagram moments.
• San Juan: A city rich in history and charm, with cobblestone streets and pastel-colored buildings reminiscent of small-town settings in Hallmark movies.

Additionally, the timing in mid-December creates a festive atmosphere, with holiday decorations on the ship and in the ports. The cruise even includes a “Christmas in the Caribbean” celebration, complete with a tree lighting, carol singing, and a visit from “Santa” (played by a Hallmark actor).

Excursions and Shore Activities

Princess Cruises offers a range of shore excursions, many of which can be customized for Hallmark fans:

• “Romantic Sunset Sail” in St. Thomas: A private catamaran cruise with champagne and music from Hallmark soundtracks.
• “Small-Town Stroll” in San Juan: A guided walking tour of Old San Juan, with stops at historic sites and local cafes.
• “Beach Picnic with a Twist” in St. Maarten: A private beach setup with a Hallmark-themed picnic basket and a photographer to capture the moment.

All excursions are optional and can be booked through the Princess Cruises app or onboard. Early booking is recommended, as popular tours fill up quickly.

Booking the 2026 Hallmark Cruise: Tips and Pricing

When and Where to Book

The 2026 Hallmark Cruise officially opened for booking on March 1, 2025, and demand is expected to be high. The cruise is managed through a partnership between Hallmark Media and Princess Cruises, but bookings are made directly through Princess Cruises’ website under the “Specialty Cruises” section.

• Booking website: www.princess.com
• Booking code: Use “HALLMARK2026” for exclusive access to Hallmark events and priority seating.
• Travel agents: Reputable agencies like Vacations to Go and Cruise.com also offer the cruise, sometimes with added perks like onboard credits or free excursions.

Early birds who book before May 31, 2025 will receive a free Hallmark gift bag (valued at $100) with exclusive merchandise and a commemorative lanyard.

2026 Pricing and Cabin Options

Prices for the 2026 Hallmark Cruise vary by cabin type and booking date. Below is a breakdown of the current (as of March 2025) pricing structure:

Cabin Type	Price Range (per person, double occupancy)	Key Features
Interior Stateroom	$1,499 – $1,899	Basic accommodations, no window, compact space, ideal for budget travelers
Oceanview Stateroom	$1,999 – $2,399	Large picture window, more space, natural light
Balcony Stateroom	$2,499 – $3,199	Private balcony, upgraded amenities, priority dining access
Mini-Suite	$3,299 – $4,099	Separate living area, larger balcony, complimentary minibar
Suite (e.g., Vista Suite)	$5,999 – $7,999	Luxurious accommodations, butler service, VIP event access, private lounge

All prices include:

• Accommodations for 7 nights
• All meals (except specialty dining)
• Access to all Hallmark events and activities
• Entertainment and onboard programming
• Port fees and taxes

Note: Airfare, gratuities, and shore excursions are additional. Princess Cruises offers a “Premier Beverage Package” for $70/day (optional) and a “Princess Plus” add-on for $40/day, which includes Wi-Fi, gratuities, and a beverage package.

Tips for Getting the Best Deal

• Book early: Prices increase as the cruise fills up. Early bookings often come with perks like free upgrades or onboard credits.
• Consider off-peak dates: While this cruise is in peak season (December), booking a few days before or after the official departure might yield better prices—though Hallmark events are only available on the official sailing.
• Use a travel agent: They may have access to unadvertised promotions or group rates.
• Check for loyalty discounts: Princess Cruises offers discounts for past guests (“Captain’s Circle” members) and military personnel.

Who Should Go? Is the Hallmark Cruise Right for You?

Ideal Guests: Hallmark Fans and Beyond

The Hallmark Cruise is designed for fans of Hallmark movies, but it’s also a fantastic experience for:

• Romance enthusiasts: Couples looking for a romantic getaway with a unique theme.
• Friends and groups: The cruise is highly social, with many opportunities to connect with fellow fans.
• Families: With kid-friendly activities and family cabins, it’s a great multigenerational trip.
• First-time cruisers: The structured schedule and themed events make it easy to navigate the cruise experience.

However, if you’re not a fan of Hallmark’s signature style—cozy romance, predictable plots, and holiday cheer—you might find the onboard events repetitive. That said, Princess Cruises offers plenty of non-themed activities, so you can still enjoy the ship’s amenities.

What Makes This Cruise Unique?

Unlike generic themed cruises, the Hallmark Cruise offers:

• Emotional connection: The cruise taps into nostalgia, joy, and community—feelings central to the Hallmark brand.
• Exclusive access: You can’t meet Hallmark stars or attend these events anywhere else.
• High production value: Events are professionally produced, with lighting, sound, and staging that rival live theater.
• Personalized experiences: From custom merchandise to private meet-and-greets, the cruise feels tailored to fans.

One past guest described it as “like stepping into a Hallmark movie—only you’re the star.”

Final Thoughts: Why the 2026 Hallmark Cruise Is a Must-Do

The 2026 Hallmark Cruise aboard the Discovery Princess is more than just a vacation—it’s a celebration of the stories, emotions, and connections that make Hallmark so beloved. With Princess Cruises as the official partner, fans can expect a seamless, luxurious, and deeply engaging experience from start to finish. From exclusive events with Hallmark stars to themed dining and unforgettable destinations, every detail is designed to delight.

Whether you’re a lifelong fan who’s watched every holiday movie or a newcomer curious about the Hallmark phenomenon, this cruise offers something special. It’s a chance to disconnect from daily life, reconnect with what brings you joy, and create memories that will last a lifetime. As the ship sails through the Caribbean, with the sun setting behind a deck filled with laughter and music, you’ll understand why the Hallmark Cruise is one of the most anticipated events in the fan calendar.

So, if you’re asking, “What cruise line is the Hallmark Cruise on in 2026?” the answer is clear: Princess Cruises. And if you’re ready for a journey filled with love, laughter, and a little bit of magic, it’s time to book your spot. The 2026 Hallmark Cruise isn’t just a trip—it’s a dream come true, one deck party at a time.

Frequently Asked Questions

What cruise line is the Hallmark Cruise on in 2026?

The Hallmark Cruise in 2026 will sail on the Hallmark Channel’s “Mahogany” cruise line, a partnership between Hallmark Media and Carnival Corporation. This themed voyage features exclusive holiday programming, celebrity meetups, and signature Hallmark movie experiences onboard.

Is the Hallmark Cruise affiliated with a major cruise line?

Yes, the Hallmark Cruise operates under Carnival Cruise Line’s “Mahogany” brand, specifically designed for Hallmark’s fan events. The partnership ensures large-ship amenities while delivering a fully immersive Hallmark experience.

Which cruise line hosts the Hallmark Channel’s holiday cruises?

The Hallmark Channel’s holiday cruises are hosted by Carnival’s Mahogany cruise line, known for its themed entertainment and fan-focused itineraries. These cruises typically include stops in the Caribbean and Mexico during the holiday season.

Are Hallmark Cruises available on other cruise lines besides Mahogany?

No, as of 2026, all official Hallmark Cruises are exclusive to the Mahogany cruise line. This ensures consistent branding, movie-themed activities, and appearances by Hallmark stars across all sailings.

What makes the Hallmark Cruise different from regular Carnival cruises?

The Hallmark Cruise offers customized programming like movie marathons, ornament workshops, and Q&As with Hallmark actors, unavailable on standard Carnival itineraries. The ship’s décor and dining also reflect Hallmark’s signature holiday charm.

Can I book a Hallmark Cruise through the cruise line directly?

Yes, bookings are available via Mahogany’s website or Carnival’s dedicated Hallmark Cruise portal. Early reservations are recommended, as these voyages often sell out months in advance due to high demand.