How Much Is the Norwegian Cruise Line Drink Package in 2024

The Norwegian Cruise Line drink package in 2024 starts at $99 per person, per day, offering unlimited premium cocktails, beer, wine, and soda—ideal for heavy drinkers looking to maximize value. Prices vary by cruise length and destination, with discounts often available for early bookings and suite guests, making it a flexible (and potentially cost-saving) option for your next voyage.

Key Takeaways

• Cost starts at $99/day: Base price for the Unlimited Open Bar Package.
• Premium drinks cost extra: Excludes specialty cocktails and top-shelf liquor.
• Book early for discounts: Pre-cruise purchases often offer savings.
• Gratuities included: 18–20% service charge added automatically.
• Kids’ packages available: Non-alcoholic options for younger travelers.
• Check port-day rules: Some destinations restrict package usage.

The All-Inclusive Appeal of Norwegian Cruise Line Drink Packages

When planning a cruise vacation, one of the most debated decisions travelers face is whether to purchase a drink package. Norwegian Cruise Line (NCL), known for its freestyle cruising concept, offers a variety of beverage packages that promise convenience, value, and unlimited access to premium drinks. But the big question remains: how much is the Norwegian Cruise Line drink package in 2024? Whether you’re a casual wine sipper, a cocktail enthusiast, or a soda lover, understanding the pricing, inclusions, and fine print of NCL’s drink packages is essential for maximizing your cruise experience without overspending.

Norwegian Cruise Line has built a reputation for flexibility and choice, and its drink packages reflect this ethos. From all-you-can-drink cocktails to specialty coffee and even bottled water, NCL’s beverage options cater to diverse tastes and budgets. However, with prices fluctuating based on itinerary, cabin category, and booking time, navigating the cost can feel overwhelming. This comprehensive guide breaks down the latest 2024 pricing, evaluates the value proposition, compares package tiers, and offers insider tips to help you decide if a drink package is right for you. By the end, you’ll have a clear understanding of how much you’ll pay—and whether it’s worth every penny.

Understanding the Different Norwegian Cruise Line Drink Packages

NCL offers three primary drink packages, each designed to meet different consumption habits and budgets. While they all promise convenience, their inclusions, pricing, and value vary significantly. Knowing the differences is the first step in determining which package—if any—is right for your vacation.

1. The Ultimate Beverage Package (UBP)

This is NCL’s premium all-inclusive option, often marketed as the “gold standard” for cruisers who want unlimited access to alcoholic beverages. The UBP includes:

• All cocktails, spirits, and liqueurs up to $15 per serving
• All beer, including premium imports and craft brews
• All wines by the glass (up to $15 per glass)
• Non-alcoholic beverages: sodas, juices, bottled water, and specialty coffees
• Discounted pricing on bottles of wine (15–30% off)

Note: Drinks priced above $15 are available but require an upcharge of the difference. For example, a $18 cocktail would cost $3 extra. The UBP is ideal for guests who plan to drink multiple cocktails per day, enjoy wine with dinner, and appreciate the flexibility of premium options.

2. The Premium Plus Beverage Package (PPBP)

Introduced as a mid-tier option, the PPBP bridges the gap between basic and premium. It includes:

• All cocktails, spirits, and liqueurs up to $25 per serving
• All beer, including premium and craft
• All wines by the glass (up to $25 per glass)
• Non-alcoholic beverages (same as UBP)
• Higher discount on bottles of wine (up to 30% off)
• Includes premium bottled water (e.g., Perrier, San Pellegrino)

This package is a favorite among cruisers who enjoy high-end cocktails or aged bourbons. With a higher price point, it’s best suited for those who regularly order drinks over $15 and want to avoid upcharges.

3. The Soda & More Package

For non-alcohol drinkers or families, NCL offers a non-alcoholic alternative. The Soda & More Package includes:

• Unlimited soft drinks (Coca-Cola products)
• Juices, iced tea, and lemonade
• Bottled water (still and sparkling)
• Specialty coffees (e.g., lattes, cappuccinos)
• Smoothies and mocktails

While not as flashy as the alcohol packages, this option can save families significant money—especially when soda prices on board average $3–$4 per can.

How Much Is the Norwegian Cruise Line Drink Package in 2024?

As of 2024, NCL drink package pricing is dynamic and influenced by multiple factors. Unlike fixed rates, prices vary based on itinerary, cruise duration, cabin category, and booking window. Below is a detailed breakdown of the current pricing structure.

Base Daily Rates (Per Person)

These are the standard daily prices before discounts or promotions:

• Ultimate Beverage Package (UBP): $109–$129 per person, per day

< Premium Plus Beverage Package (PPBP): $139–$159 per person, per day

• Soda & More Package: $29–$35 per person, per day

Note: These rates apply to guests 21+ (for alcohol packages) and are charged for all days of the cruise, including sea days and port days. Children (ages 3–20) can purchase the Soda & More Package at a slightly lower rate ($25–$30).

Factors That Influence Pricing

• Itinerary: Caribbean cruises typically have lower drink package prices ($109 UBP) compared to Alaska or European sailings ($129 UBP), where operating costs are higher.
• Ship Class: Newer ships (e.g., Norwegian Prima, Norwegian Encore) may charge $5–$10 more per day due to premium amenities.
• Cabin Category: Guests in suites (e.g., The Haven) often receive complimentary drink packages or deep discounts. Interior and balcony staterooms pay full price unless booking a promotion.
• Booking Time: Early-bird bookings (6+ months in advance) may include “free” drink packages as part of a Free at Sea promotion. Last-minute bookings rarely include discounts.
• Cruise Duration: Longer cruises (10+ nights) may offer slightly reduced daily rates due to bulk pricing.

Real-World Examples

Let’s say you’re a couple booking a 7-night Caribbean cruise on Norwegian Escape (balcony stateroom):

• UBP: $119/day × 7 days × 2 people = $1,666
• PPBP: $149/day × 7 days × 2 people = $2,086
• Soda & More (for one child): $32/day × 7 = $224

Compare this to a 14-night Alaska cruise on Norwegian Bliss:

• UBP: $129/day × 14 days × 2 people = $3,612

These examples highlight how quickly costs can escalate—especially on longer voyages.

Is the Norwegian Drink Package Worth It? A Value Analysis

Determining whether a drink package is a smart investment requires a cost-benefit analysis. The answer isn’t one-size-fits-all and depends on your drinking habits, itinerary, and budget.

When the UBP or PPBP Makes Sense

Consider the following scenarios where a drink package offers clear value:

• You drink 5+ cocktails per day: At $12–$15 per cocktail, 5 drinks = $60–$75. With UBP at $119/day, you’d need to drink 8+ drinks to break even—but if you’re a social cruiser, this is easy to achieve.
• You enjoy premium wine with dinner: A $12 glass of wine at dinner + a cocktail at the pool = $25. Add a beer at lunch, and you’re at $35. Over 7 days, that’s $245 per person—nearly half the UBP cost.
• You’re on a short cruise (3–5 nights): Even moderate drinkers can justify the UBP due to the high per-drink cost. For example, 3 cocktails/day × 4 days = 12 drinks. At $15 each, that’s $180—just $40 short of the UBP.
• You’re booking a Free at Sea promotion: If NCL includes a “free” drink package with your booking, it’s almost always worth accepting—even if you’re a light drinker. Use it for specialty coffees, bottled water, and occasional cocktails.

When to Skip the Package

There are situations where paying à la carte is more economical:

• You’re a light drinker: If you typically have 1–2 drinks per day, the package likely won’t pay for itself. For example, 2 cocktails/day × 7 days = 14 drinks. At $15 each, that’s $210 per person—less than half the UBP cost.
• You’re on a long cruise: On a 14-night cruise, the UBP costs $1,806 per person. Even if you drink 3 cocktails/day, you’d need to consume $129 worth of drinks daily to break even—a tall order.
• You’re in a suite: The Haven and suite guests often receive complimentary UBP or PPBP. If you’re paying for a suite, the package is a perk—not an added cost.
• You prefer non-alcoholic drinks: The Soda & More Package is rarely worth it unless you’re a soda addict or have kids. A can of soda costs $3.50; you’d need to drink 10+ per day to justify the $32 daily rate.

Hidden Value: Beyond the Glass

Drink packages offer intangible benefits that aren’t reflected in the price:

• Convenience: No need to sign receipts or worry about surprise charges.
• Social freedom: Easier to buy drinks for friends or try new cocktails without guilt.
• Specialty coffee savings: A latte costs $6–$8 on board. If you drink 2 per day, that’s $12–$16—almost half the Soda & More daily rate.

How to Save Money on Norwegian Drink Packages in 2024

Even if a drink package makes sense for your cruise, there are smart ways to reduce the cost and maximize value. Here are the top strategies used by seasoned cruisers.

1. Book During Free at Sea Promotions

NCL frequently offers the Free at Sea promotion, where you can select one or more perks—including a complimentary drink package. Key tips:

• Promotions typically run 2–3 times per year (spring, summer, holiday season).
• You must choose your perk at booking. The UBP is usually one of 5 options (along with specialty dining, shore excursions, Wi-Fi, or kids sail free).
• Free packages are subject to a 20% service charge, but this is still a significant savings. For example, a “free” $1,600 UBP with a $320 service charge is a $1,280 discount.

2. Book Early (or Late)

• 6+ months in advance: Higher chance of Free at Sea offers and lower base pricing.
• 30–60 days before sailing: Last-minute deals may include discounted drink packages, especially on less popular itineraries.

3. Use Onboard Credit (OBC) to Offset Costs

Many credit cards and travel agencies offer OBC as a booking incentive. Use it to purchase your drink package at a discount. For example:

• You have $500 OBC on a 7-night cruise.
• UBP costs $1,666 for two people.
• Apply OBC: Final cost = $1,166 (a 30% savings).

4. Split the Package

Only one person in a cabin needs to purchase an alcohol package—both guests can use it. However, NCL requires both guests 21+ to purchase a package if they plan to drink. This rule prevents underage drinking and ensures revenue.

• Tip: If one guest doesn’t drink, consider having them buy the Soda & More Package and share the UBP with their partner.

5. Look for Loyalty Discounts

Norwegian Cruise Line’s Latitudes Rewards program offers perks for repeat cruisers:

• Silver members: 5% off drink packages
• Gold members: 10% off
• Platinum and above: Complimentary UBP on select sailings

6. Avoid Peak Pricing

Drink package prices are higher during:

• Holiday cruises (Christmas, New Year’s)
• Summer sailings
• Alaska and Europe itineraries

Opt for shoulder seasons (April–May, September–October) for lower rates.

Common Pitfalls and How to Avoid Them

Even with careful planning, cruisers can encounter surprises with NCL drink packages. Being aware of these hidden gotchas can save you time, money, and frustration.

1. Service Charges and Gratuities

All drink packages include a 20% service charge added to the base price. This is mandatory and non-negotiable. For example:

• UBP: $119/day + 20% = $142.80/day
• Total for 7 days: $1,000 (before tax)

Tip: Factor in the service charge when calculating break-even points.

2. Upcharges on Premium Drinks

While the UBP covers drinks up to $15, many premium cocktails (e.g., martinis, top-shelf bourbon) cost $18–$22. You’ll pay the difference:

• $20 cocktail with UBP = $5 upcharge
• $25 cocktail with PPBP = $0 upcharge

Tip: Use the PPBP if you regularly order high-end drinks. Otherwise, stick with UBP and avoid upcharges by choosing $15-and-under options.

3. Package Activation Rules

• Packages activate at 5 PM on embarkation day—not when you board the ship.
• You cannot use the package during embarkation lunch (12–4 PM).
• Packages deactivate at 1 AM on the final night.

Tip: Plan your first drink for the welcome party or dinner to maximize value.

4. Sharing and Transfer Restrictions

Drink packages are non-transferable and cannot be shared with non-purchasers. However:

• You can buy drinks for others if you’re using your package.
• You cannot “gift” drinks to a friend who has no package.

5. Cancellation and Refund Policies

Drink packages are non-refundable once purchased. However:

• If you cancel the cruise, the package cost is refunded.
• If NCL changes the itinerary (e.g., port cancellation), you may request a refund or credit.

Data Table: 2024 Norwegian Drink Package Pricing by Itinerary

Itinerary	Cruise Duration	UBP (Per Person/Day)	PPBP (Per Person/Day)	Soda & More (Per Person/Day)	Sample Total (2 Adults, 7 Nights)
Caribbean (Eastern)	7 nights	$109	$139	$29	UBP: $1,526 | PPBP: $1,946
Caribbean (Western)	7 nights	$109	$139	$29	UBP: $1,526 | PPBP: $1,946
Alaska	7 nights	$129	$159	$35	UBP: $1,806 | PPBP: $2,226
Europe (Mediterranean)	10 nights	$124	$154	$32	UBP: $2,480 | PPBP: $3,080
Transatlantic	14 nights	$119	$149	$32	UBP: $3,332 | PPBP: $4,172
Hawaii	10 nights	$119	$149	$32	UBP: $2,380 | PPBP: $2,980

Final Thoughts: Making the Right Choice for Your Cruise

So, how much is the Norwegian Cruise Line drink package in 2024? The answer depends on your travel style, destination, and drinking habits. For moderate to heavy drinkers, the Ultimate Beverage Package offers unmatched convenience and can deliver significant savings—especially when bundled with a Free at Sea promotion. The Premium Plus Package is ideal for connoisseurs who enjoy high-end spirits and wines, while the Soda & More Package is a niche option for non-alcohol consumers.

Ultimately, the key to maximizing value lies in planning ahead. Book during promotions, leverage onboard credit, and choose your package based on realistic consumption—not aspirational drinking. Remember, a drink package isn’t just about saving money; it’s about enhancing your vacation with stress-free enjoyment. Whether you’re sipping a mojito on a private island or toasting under the Northern Lights, knowing your costs upfront ensures you can relax and savor every moment. Bon voyage—and cheers to smart cruising!

Frequently Asked Questions

How much is the Norwegian Cruise Line drink package in 2024?

The Norwegian Cruise Line (NCL) drink package ranges from $99 to $149 per person, per day, depending on the sailing destination and cabin type. Prices may vary for shorter or longer itineraries, and gratuities are typically added at 20%.

Is the NCL drink package worth the price?

For frequent drinkers, especially those who enjoy premium cocktails, wine, or specialty coffee, the NCL drink package can offer significant savings. However, occasional drinkers might find à la carte pricing more cost-effective.

Does the Norwegian Cruise Line drink package include gratuities?

Yes, a 20% gratuity is automatically added to the base price of the drink package when purchased. This is standard across most NCL beverage plans, including the Premium Plus option.

Can I share the Norwegian Cruise Line drink package with someone else?

No, the drink package is non-transferable and must be purchased for each guest 21+ in the same stateroom. Each package is linked to the individual’s onboard account for tracking daily limits and inclusions.

What drinks are included in the 2024 Norwegian Cruise Line drink package?

The Premium Plus package includes unlimited cocktails, beer, wine, soda, juice, specialty coffee, and bottled water up to $15 per drink. Premium spirits and high-end wines above the price cap are not included.

When should I buy the Norwegian Cruise Line drink package to get the best deal?

Booking the drink package during NCL’s promotional periods—like “Free at Sea” deals—often waives the cost or offers discounts. Purchasing early also locks in pre-cruise rates, which are usually lower than onboard prices.