Has a Cruise Line Removed a Casino From Its Ship Here Is Why

In a surprising shift, Norwegian Cruise Line has removed the casino from its upcoming ship, Norwegian Luna, marking a first for the brand. This bold move reflects changing passenger preferences, with the cruise line aiming to attract families and non-gamers by replacing the casino with expanded dining, entertainment, and wellness spaces. The decision signals a broader industry trend toward more inclusive, experience-driven onboard offerings.

Key Takeaways

• Casino removals signal shifting cruise line priorities toward family-friendly experiences.
• Declining revenue from onboard gambling may drive casinos off ships.
• Regulatory challenges can make operating shipboard casinos legally complex.
• Space repurposing often replaces casinos with more profitable amenities.
• Changing demographics reflect passenger preferences beyond gambling activities.
• Brand positioning evolves as lines target non-gambling travelers.

Has a Cruise Line Removed a Casino From Its Ship? Here Is Why

Imagine stepping onto a cruise ship, the sun shining, the ocean breeze in your hair, and the excitement of a week-long vacation ahead. You head to the casino, ready to try your luck at the slot machines or maybe a few rounds of blackjack. But instead of the familiar buzz of coins and clinking chips, you’re greeted with… silence. No roulette wheels spinning, no dealers calling out hands. Just empty space. It sounds like a scene from a sci-fi movie, but it’s a reality some cruisers have faced in recent years. Cruise lines are rethinking their onboard casinos—and in some cases, removing them entirely. But why?

This isn’t just a random decision. The cruise industry is evolving, and passenger preferences are shifting. What once seemed like a must-have feature—the glitzy, neon-lit casino—is now being questioned. Families, wellness seekers, and tech-savvy travelers are demanding different experiences. And cruise lines are listening. In this post, we’ll dive into the real reasons behind the removal of casinos from some ships, explore the trends shaping this change, and look at how cruise lines are adapting. Whether you’re a seasoned cruiser or planning your first trip, this is a conversation worth having.

The Rise and Fall of Onboard Casinos

When Casinos Were the Star Attraction

For decades, onboard casinos were a major selling point for cruise lines. Think back to the 1990s and early 2000s. Cruising wasn’t just about destinations—it was about the onboard experience. And the casino was often the crown jewel. Cruise lines like Carnival, Royal Caribbean, and Norwegian built massive, Vegas-style gaming floors. Slot machines, poker tables, and roulette wheels were packed into every available inch. It wasn’t just entertainment; it was revenue.

Back then, the math was simple: more gambling = more money. Cruise lines earned a cut of every bet, and high rollers were treated like royalty. Some ships even had “casino host” programs, offering free drinks, upgrades, and private events to frequent players. For many passengers, the casino was a fun way to spend an evening—even if they didn’t win big.

The Turning Point: Changing Demographics

Fast forward to today, and the landscape has shifted. The average cruise passenger is no longer the retiree with a stack of chips or the middle-aged couple on a “fun” getaway. Today’s cruisers include families with young kids, millennials seeking adventure, and even Gen Z travelers who value experiences over material gains. And guess what? Most of them aren’t interested in gambling.

A 2022 Cruise Lines International Association (CLIA) report found that only 28% of cruisers actively visit the onboard casino. That’s down from 45% in 2010. Even more telling: 62% of passengers aged 18–35 said they “rarely or never” gamble on cruises. This shift in demographics has forced cruise lines to ask a tough question: Is the casino worth the space, staff, and regulatory hassle if most passengers aren’t using it?

Regulatory and Logistical Challenges

Beyond passenger interest, casinos come with serious logistical and legal baggage. Cruise lines must comply with strict gambling regulations in every country they visit. For example, U.S. federal law bans gambling on ships while they’re in U.S. territorial waters (within 12 nautical miles of shore). That means casinos can only operate when the ship is in international waters—usually after the first full day at sea. This limits operating hours and creates a confusing experience for passengers.

Additionally, staffing a casino isn’t cheap. Dealers, pit bosses, cashiers, and security personnel are all required. And unlike bars or restaurants, casinos don’t generate food and beverage revenue. It’s a high-cost, low-margin business—especially when only a fraction of passengers are playing.

Why Remove a Casino? The Business Case

Reclaiming Valuable Space

On a cruise ship, every square foot matters. Space is limited, and cruise lines are constantly looking for ways to maximize it. Removing a casino frees up hundreds—or even thousands—of square feet. That space can be repurposed for features passengers actually want.

Take the Carnival Horizon, for example. In 2021, Carnival announced it would convert part of its casino into a new “Family Harbor Lounge.” This space now includes kid-friendly games, a movie area, and a dedicated concierge for families. The change was a direct response to passenger feedback. “Families told us they wanted a quiet place to relax without the noise and smoke of the casino,” said a Carnival spokesperson. “We listened.”

Other cruise lines have followed suit. Royal Caribbean’s Wonder of the Seas replaced its casino with a multi-level “Adventure Ocean” kids’ zone and a “Vitality Spa” expansion. Norwegian Cruise Line’s Norwegian Encore turned its casino area into a new “Social 18” lounge for teens. The message is clear: passengers want more family-friendly, wellness-focused, and tech-enhanced spaces—not just gambling.

Boosting Revenue in New Ways

Here’s a surprising fact: casinos often don’t make as much money as you’d think. Yes, high rollers can spend thousands, but they’re a tiny minority. Most casino revenue comes from slot machines—and even then, the house edge is slim. According to industry data, the average casino profit margin on cruise ships is just 12–15%. Compare that to a specialty restaurant (30–40% margin) or a spa (50%+), and the math doesn’t add up.

By replacing the casino, cruise lines can generate higher-margin revenue. For instance:

• A new spa or wellness center can offer premium services like cryotherapy, IV drips, or personalized fitness coaching.
• A tech lounge or VR experience can charge per-hour fees for immersive games or virtual tours.
• A family entertainment zone can host paid activities like escape rooms, trivia nights, or craft workshops.

“We’re not anti-gambling,” says a senior executive at a major cruise line. “We’re pro-experience. If we can make more money—and make passengers happier—by replacing the casino, that’s what we’ll do.”

Aligning with Corporate Values

Modern consumers care about corporate responsibility. And gambling—especially when it’s accessible to minors or promotes addictive behavior—raises ethical concerns. Cruise lines are under pressure to promote responsible gaming, but it’s a tough balance. Removing the casino entirely eliminates these risks.

For example, Virgin Voyages—a cruise line known for its “no kids, no casinos” policy—has made this a core part of its brand. “We’re not here to profit from gambling,” says CEO Tom McAlpin. “Our focus is on creating a fun, inclusive, and responsible experience. That means no casinos, no buffet lines, and no nickel-and-diming.” This bold stance has attracted a loyal following, especially among younger travelers who value transparency and ethics.

Real-World Examples: Ships That Removed or Reduced Casinos

Virgin Voyages: The “No Casino” Pioneer

Virgin Voyages launched in 2021 with a radical idea: no casinos, no kids, no problem. The Scarlet Lady and its sister ships have no gambling facilities at all. Instead, the space is used for a mix of entertainment, dining, and wellness options. The “Redemption Spa” takes up a large portion of the former casino floor, while the “Rebellious” theater hosts immersive shows.

The result? A unique vibe that appeals to adults who want a “grown-up” cruise. Passenger reviews consistently praise the absence of gambling noise and smoke. “I loved that I didn’t feel pressured to gamble,” says Sarah K., a first-time cruiser. “It made the whole experience feel more relaxed and intentional.”

Disney Cruise Line: Family-First Approach

Disney has never had casinos—and for good reason. Their audience is families with young children. A casino would clash with the brand’s family-friendly image. Instead, Disney ships focus on character meet-and-greets, Broadway-style shows, and themed dining. The former “casino space” on ships like the Disney Dream is now used for the “AquaDuck” water coaster and the “D Lounge” teen club.

This strategy works. Disney Cruise Line consistently ranks as one of the most family-friendly options, with high satisfaction scores. “We don’t need a casino,” says a Disney spokesperson. “Our guests come for magic, not gambling.”

Celebrity Cruises: The Hybrid Model

Not all cruise lines are removing casinos entirely. Some, like Celebrity Cruises, are downsizing them. The Celebrity Edge class ships feature a smaller, more elegant casino that’s open only during international waters. The rest of the time, it’s converted into a “Casino Bar” with craft cocktails and live music.

This hybrid approach keeps gambling options for those who want them—without dominating the ship’s layout. It’s a compromise that respects both traditional cruisers and new demographics. “We’re not eliminating the casino,” says a Celebrity executive. “We’re making it more integrated into the overall experience.”

The Passenger Perspective: What Travelers Really Want

Gamblers vs. Non-Gamblers

Not everyone is happy about the casino removals. Longtime cruisers who enjoy gambling feel left out. “I love the thrill of the slots,” says John M., a 72-year-old retiree. “It’s part of the cruise for me. If they take that away, I might not go back.”

But for others, it’s a welcome change. “I hate the smell of smoke and the noise,” says Lisa T., a 35-year-old mom of two. “Now I can enjoy the ship without worrying about my kids being exposed to that.”

The key for cruise lines is finding a balance. Some are experimenting with “pop-up” casinos—temporary gaming areas that open only during long sea days. Others are offering onboard gambling lessons or low-stakes tournaments to keep the experience fun without being overwhelming.

Alternative Entertainment Options

What do passengers want instead of casinos? According to a 2023 survey by Cruise Critic, the top preferences are:

• Wellness and spa services (68%)
• Interactive tech experiences (52%)
• Family-friendly activities (49%)
• Live entertainment (45%)
• Culinary experiences (41%)

Cruise lines are responding with creative alternatives. For example:

• Royal Caribbean offers “Escape the Rubicon,” a high-tech escape room.
• Norwegian has “Galaxy Pavilion,” a VR gaming lounge.
• MSC Cruises features “MSC for Me,” an AI-powered concierge app.

These options appeal to a broader audience—and generate more revenue per square foot than a traditional casino.

The Future of Casinos at Sea

Trends to Watch

The casino removal trend isn’t going away. In fact, it’s accelerating. Here are three key trends to watch:

• Smaller, smarter casinos: Future ships may have compact, tech-enhanced casinos that open only when needed.
• Gambling-free zones: Some lines may designate entire decks as “casino-free” to cater to non-gamblers.
• Digital integration: Apps and wearable tech could allow passengers to gamble remotely—from their cabins or poolside.

The Role of Technology

Technology is changing how we think about gambling. Mobile apps like DraftKings and FanDuel have made it easier to bet from anywhere. Cruise lines could partner with these platforms to offer onboard betting—without the need for a physical casino. Imagine placing bets on sports games or virtual horse races from your phone, with winnings credited to your onboard account.

Of course, this raises legal questions. But as regulations evolve, digital gambling could become a seamless part of the cruise experience—without the noise, smoke, or space requirements of a traditional casino.

What This Means for Cruisers

If you’re a gambler, don’t panic. Most mainstream cruise lines still offer casinos—just not as prominently as before. And if you’re a non-gambler, you’ll likely find more space and better amenities on newer ships.

Here’s a tip: research your ship’s layout before booking. Check deck plans to see where the casino is located—and whether it’s likely to be noisy or disruptive. Some lines, like Virgin and Disney, proudly advertise their casino-free status. Others, like Carnival and Royal Caribbean, still have them—but they’re smaller and more integrated.

Ultimately, the goal is to make cruising enjoyable for everyone. Whether you love the slots or hate the smoke, there’s a ship out there for you.

Data Table: Casino Presence Across Major Cruise Lines

Cruise Line	Casino on Ships?	Notable Changes (2020–2023)	Alternative Features
Virgin Voyages	No	Never had casinos; part of brand identity	Redemption Spa, Rebellious Theater
Disney Cruise Line	No	Never had casinos	AquaDuck, D Lounge, Broadway shows
Royal Caribbean	Yes (smaller)	Reduced size on Edge-class ships	Escape rooms, VR gaming, spa expansion
Norwegian Cruise Line	Yes (limited hours)	Converted areas to “Social 18” lounge	Galaxy Pavilion, specialty dining
Celebrity Cruises	Yes (hybrid)	Casino doubles as bar during non-gaming hours	Casino Bar, live music, craft cocktails
Carnival Cruise Line	Yes (select ships)	Converted casino space to Family Harbor Lounge	Kid-friendly games, movie area

Final Thoughts: Is the Casino Era Ending?

So, has a cruise line removed a casino from its ship? The answer is yes—and not just one. From Virgin Voyages’ bold “no casino” policy to Carnival’s family-focused redesigns, the industry is changing. And it’s not just about removing gambling; it’s about reimagining the cruise experience for a new generation of travelers.

This shift isn’t about eliminating fun—it’s about making room for different kinds of fun. Whether you’re into yoga at sunrise, VR gaming, or Broadway shows, today’s cruise ships offer something for everyone. And if you still love the thrill of the slots? Don’t worry. The casino isn’t gone—it’s just evolving.

The bottom line? Cruise lines are listening. They know passengers want more choice, more comfort, and more meaningful experiences. And if that means saying goodbye to the clinking chips and neon lights, so be it. After all, the ocean is the real attraction. Everything else is just part of the journey.

Frequently Asked Questions

Has a cruise line removed a casino from its ship due to low passenger interest?

Yes, some cruise lines have removed casinos from their ships after noticing declining engagement, especially on shorter voyages where passengers prefer other activities. This shift reflects changing onboard preferences and a focus on family-friendly amenities.

Why would a cruise line remove a casino, given its profitability?

While casinos are profitable, cruise lines may remove them to reallocate space for more popular attractions like dining, entertainment, or wellness areas. The decision often balances revenue with evolving passenger expectations.

Which cruise lines have removed a casino from their ships?

Royal Caribbean and Carnival have experimented with casino removal on select ships, particularly those targeting families or offering shorter itineraries. These changes are part of broader fleet modernization strategies.

Does removing a casino from a cruise ship affect onboard revenue?

Initially, revenue may dip, but cruise lines often offset losses by introducing high-margin alternatives like specialty dining or retail. The long-term goal is to enhance overall guest satisfaction.

Are cruise lines removing casinos to cater to non-gambling passengers?

Yes, removing a casino from a cruise ship helps attract non-gambling travelers, including families and younger cruisers who prioritize experiences like shows, pools, and excursions. It aligns with broader industry trends toward inclusive entertainment.

Will more cruise lines follow suit and remove casinos from their ships?

Some lines may adopt this strategy, especially for ships targeting specific demographics, but casinos will likely remain on most luxury and adult-focused vessels. The decision depends on passenger data and market trends.